From Thai creativity to the streets: a behind-the-scenes look at the Thai engineering team that made the New Honda City shake every street.
Mr. Kamon Jiamjitpolchai, head of the engineering research and development team for the new Honda City at Honda R&D Asia Pacific Co., Ltd., said developing the new Honda City was a challenge for himself and the team to find ways to make an already successful and popular car surpass its limits and stand out even more.
The research and development team asked how to make the new Honda City even more exciting. The Sharpen concept became the core of this development to make every aspect sharper and sportier in all dimensions, from design, technology, and features to the driving experience.
They preserved the spirit of challenge and fun in driving—the Fun to Drive DNA that is essential to Honda cars—ensuring the new Honda City is not just a means of travel but a car that awakens the driver's spirit of challenge every time on the road.
Quake the Standard with a global design by Thai engineers.
The new Honda City was designed not just to meet one market’s needs but aimed to set a new global standard (Global Model). This leap forward involved reinterpreting Honda's iconic Sport DNA, making it sharper, more modern, and outstanding in every way, to prove that the skills and creativity of Thai engineers can produce exciting work on the international stage.
Quake the Expectation... a new design language preserving Honda’s core spirit.
First impressions matter, so the new Honda City reflects the brand’s new identity through perfectly sleek lines. Despite the changed exterior, the Thai engineering team kept the driver and passengers at the center, designing a spacious, versatile, and extremely comfortable cabin that suits the lifestyles of today’s young generation perfectly.
Quake Everyday Driving... where sportiness blends with daily life.
Honda and the Thai design team broke old beliefs with the idea that sporty cars don't have to be uncomfortable or hard to use. This inspired the development of the car under the Everyday Sport concept, featuring an integrated design that is perfect and sleek from the start.
They combined Honda’s signature fun and exciting driving performance with agility and practical everyday comfort, making every moment behind the wheel enjoyable, thrilling, and unlocking freedom to live life your way.
This is the story behind the design of the new Honda City, proving that this car is not just a new vehicle but a masterpiece reflecting the dreams, potential, and determination of the Thai engineering research and development team to elevate automotive standards globally—returning to excite and awaken every sense with the new sporty definition: QUAKE ‘EM UP… shaking every street.