Bridgestone Thailand has launched the BRIDGESTONE POTENZA SPORT EVO, a new premium sport tire designed for high-performance and electric vehicles.
Mr. Akihito Ishii, Managing Director of Bridgestone Sales (Thailand) Co., Ltd., stated that as a leading global tire manufacturer and distributor, Bridgestone is committed to continuous research and development to offer innovations that effectively meet diverse consumer needs.
Bridgestone aims to create a new phenomenon in the Thai tire market by introducing the latest premium sport tire innovation, the BRIDGESTONE POTENZA SPORT EVO. This tire stands out with excellent features in every aspect, developed under the concept Ultimate Control, Superior Performance, allowing drivers to experience excitement while ensuring safety and confidence on every journey.
The highlights of the BRIDGESTONE POTENZA SPORT EVO are precise control, superior road grip, and extended durability. It is designed to support both high-performance vehicles and electric vehicles (EV Ready), meeting the needs of drivers who value performance, safety, and operational efficiency. It offers five outstanding features as follows.
1. Confident braking even on wet roads: certified with the highest wet grip standard (Wet Grip Index: A Grade) in all tire sizes, providing a braking distance on wet roads that is 5% shorter than the previous model.
2. More precise braking on dry roads: innovative curved tread block design reduces distortion and increases contact pressure, enhancing tire grip and reducing braking distance on dry roads by 2% compared to the previous model.
3. Confident control at all speeds: designed with varying groove sizes to increase road contact area, reinforced with Nylon and Aramid Fiber in the tread for added strength, enabling drivers to maintain control confidently at any speed.
4. Longer lifespan: comprehensive development has resulted in a tire lifespan increased by 15%, or over 6,000 kilometers.
5. Greater energy efficiency: rolling resistance coefficient (RRC) reduced by up to 6%.
Furthermore, recognizing the growing importance of electric vehicles, Bridgestone sees the desire of drivers who are passionate about speed and high performance. The BRIDGESTONE POTENZA SPORT EVO has been specially designed with innovations emphasizing lightweight construction and reduced rolling resistance, helping vehicles save energy, especially electric vehicles (EV Ready).
Mr. Akihito added that the BRIDGESTONE POTENZA SPORT EVO is one of Bridgestone’s proud innovations presented to Thai consumers, especially those who prioritize high-quality premium tires. The company believes this tire will meet the needs and expand the customer base to include electric vehicle users seeking excellent performance, precise control, superior grip, and longer durability.
The BRIDGESTONE POTENZA SPORT EVO delivers precise handling, excellent road grip, and superior driving performance, suitable for both high-performance and electric vehicles (EV Ready). This product also reflects Bridgestone’s commitment to developing environmentally friendly innovations while maintaining its premium sporty identity sustainably. The BRIDGESTONE POTENZA SPORT EVO will be available in 2026 in 71 sizes, ranging from 18 to 22 inches, with prices starting at 5,150 baht.