Honda Super-ONE priced at 990,000 baht, a new A-segment electric vehicle launched in Thailand in limited quantities, featuring a Low & Wide design, BOOST mode simulating gear shifts and engine sounds, delivering a maximum output of 70 kW and 162 Nm of torque, equipped with a 29.6 kWh battery, and available with BULLDOG and MUGEN styling packages.
On 14 Aug 2026 GMT+7, Honda Automobile (Thailand) Co., Ltd. unveiled the Honda Super-ONE, a new small-sized A-segment electric vehicle developed to fully bring Honda's Joy of Driving identity into the electric vehicle world.
, , The Honda Super-ONE is a fully imported vehicle from Japan (CBU), set to enter the Thai market in limited numbers this year to enhance Honda's electric vehicle lineup and target urban drivers seeking agility combined with sporty design and driving feel.
The name Super-ONE symbolizes creating a car that transcends conventional limits and standards while delivering a unique identity. It is developed under the “e:Dash BOOSTER” concept on a lightweight platform evolved from Honda's N Series vehicles.
The exterior of the Honda Super-ONE features a Low & Wide stance emphasizing a wide and low profile, with blister fender flares that add robustness and sporty appeal.
Aerodynamic details are designed to enhance airflow and cooling, including lower air intakes, front lower wings, and rear ventilation openings.
The vehicle measures 3,569 mm in length, 1,573 mm in width, 1,616 mm in height, with a 2,516 mm wheelbase and a curb weight of 1,167 kg. It rides on 15-inch alloy wheels, features round LED headlights, LED taillights, and a rear spoiler. For Thailand, it is offered in a single color: Luminous Gray with a black two-tone roof.
Electric motor powertrain and BOOST Mode highlights
A key feature of the Honda Super-ONE is its BOOST driving mode, developed specifically for this model and activated instantly via a button on the steering wheel. When engaged, BOOST mode delivers the motor's full power of 70 kW (about 95 hp) and peak torque of 162 Nm, enhancing acceleration responsiveness.
It also features Simulated Gear Shift and paddle shifters behind the steering wheel, working with Active Sound Control to produce artificial engine sounds, adding excitement often missing in typical electric cars.
Drive modes include ECON, NORMAL, SPORT, CITY, and BOOST, with regenerative braking levels adjustable via paddle controls behind the steering wheel.
The Honda Super-ONE uses a 29.6 kWh lithium-ion battery, providing up to 253 kilometers of driving range per full charge, based on NEDC standards.
Charging supports both AC via Type 2 connector and DC fast charging via CCS 2 connector, allowing use at home and public charging stations.
The suspension has been widened and the wheelbase extended, fitted with wider front tires to improve stability, road grip, and handling precision, especially during cornering and at high speeds.
Bright interior with BOSE audio system
The interior is decorated in white, gray, and blue tones with blue stitching, creating a unique atmosphere unlike typical cars. The front seats are sporty bucket seats that hug the body to reduce movement in corners.
Ambient lighting on the dashboard changes from blue to purple when BOOST Mode is activated, matching the driving mode's mood.
Equipment includes a 7-inch TFT instrument cluster, a 9-inch Advanced Touch touchscreen supporting wireless Apple CarPlay and Android Auto, Google Built-in, and an 8-speaker BOSE audio system.
The rear seats can fold 50:50, both flat and upright, increasing space for tall cargo and ensuring versatile daily usability for this small car.
For safety, the Honda Super-ONE features Honda SENSING technology using a wide-angle front camera with six key functions:
Additional safety features include four front and four rear parking sensors, a rearview camera with three adjustable angles, six airbags, vehicle stability control, hill start assist, electronic parking brake, and Auto Brake Hold.
Honda also offers two styling packages for the Super-ONE: BULLDOG, inspired by the classic Honda City Turbo II and reimagined as “REIWA BULLDOG,” priced at 110,000 baht excluding VAT for a full body kit.
The other option is the MUGEN package, blending motorsport DNA with electric vehicle design, available as the MUGEN Aero Part Package at 400,000 baht and the MUGEN Car for Super-ONE Package at 640,000 baht, both excluding VAT.