Thonburi Group, operating as Thonburi Blue Sky Co., Ltd., has partnered with NIO Inc. to introduce NIO, ONVO, and firefly brands into Thailand's premium electric vehicle market.
Mr. Ratthaphon Wiriyaphan, CEO of Thonburi Group, said that Thailand's electric vehicle market is clearly expanding and will be a key long-term driver for the Thai automotive industry. Consumers are increasingly considering electric vehicles as a long-term choice.
The collaboration between Thonburi Blue Sky and NIO lays the foundation for the premium electric vehicle market in terms of products, service networks, and EV ecosystems. We are focused on long-term goals covering market infrastructure, service networks, and building consumer confidence.
The transition to the electric vehicle era must come with quality, service, and infrastructure that clearly meet future demands. This is what Thonburi Blue Sky and NIO are committed to developing together in Thailand. We are ready to combine over 80 years of experience with NIO’s advanced technology to create a sustainable EV ecosystem and firmly build confidence in the Thai market.
Mr. William Lee, founder and CEO of NIO, stated that Thailand has great potential to drive the electric vehicle market due to consumer demand, government policies, infrastructure, and industry readiness. Partnering with Thonburi Blue Sky, which has a strong business foundation and deep understanding of the Thai market, will help NIO systematically establish its EV ecosystem in Thailand.
Drawing on over a decade of experience and the commitment to the Blue Sky Coming mission, we are prepared to elevate Thailand's electric vehicle industry standards to global levels. Expanding in Thailand is a key step to delivering NIO’s world-class standards to a new, high-potential market, continuing our mission toward a sustainable future together.
Introducing NIO: Thonburi Group, a leader in premium electric vehicle technology on the global stage.
NIO Inc., founded in 2014, is one of China's top premium electric vehicle manufacturers, known for smart EV technologies and pioneering Battery-as-a-Service through NIO Power Swap stations—the world's largest battery swap network—allowing drivers to quickly exchange depleted batteries for fully charged ones within minutes.
Additionally, NIO has developed a comprehensive digital ecosystem, including smart connectivity platforms, energy solutions, and after-sales services to enhance the full user experience.
Currently, NIO operates in 14 locations, with research and development centers and manufacturing facilities, expanding sales and service networks across 24 countries and regions worldwide. It also offers sub-brands targeting various user segments, such as:
- NIO, focusing on premium smart electric vehicles.
- ONVO, targeting family-oriented electric vehicles.
- firefly, known for compact electric vehicles designed for urban use.
Each brand reflects NIO's strength as a global leader in electric vehicle innovation.
Three core strategic pillars of the Thonburi and NIO collaboration.
This partnership aims clearly to raise the standards of Thailand's electric vehicle market and enhance the consumer driving experience through three main strategic pillars:
1. Strengthening the premium electric vehicle service network in Thailand. Thonburi Blue Sky leverages over 80 years of automotive business experience and a nationwide certified service network to support the growth of the premium EV market, with plans for continuous investment to expand service points comprehensively and improve long-term after-sales standards.
2. Introducing NIO's world-class innovations, including smart EV technologies, digital connectivity systems, and user-centric ecosystem concepts to elevate Thai consumers’ EV experience, along with practical charging and energy solutions.
3. Shared vision for Thailand’s electric vehicle future. Both companies aim to make the EV future a tangible reality in Thailand through ongoing investments, service standard development, and building long-term consumer confidence.
Thonburi Blue Sky is expanding its premium EV portfolio by launching electric vehicle lineups under the NIO, ONVO, and firefly brands, with official launches and exhibitions planned for 2026. firefly will be the first brand introduced, showcasing NIO’s comprehensive EV ecosystem and reinforcing Thonburi Blue Sky’s role as a strategic partner for networks and services in Thailand.
This partnership marks a significant step in establishing a strong foundation for Thailand's electric vehicle industry, aiming to create a better driving and riding future for consumers across the country.