MG is advancing its 2026 business strategy by launching four new models, accompanied by excellent spare parts and after-sales services, confident in reaching 30,000 vehicle sales.
Mr. Ta Shen Shen, Managing Director of SAIC Motor-CP Co., Ltd. or MG, stated that in 2025, MG achieved total sales of over 27,007 vehicles, a growth of more than 57% compared to the previous year. MG rose to become the fifth-ranked automotive brand in Thailand, with 80% of sales from electric vehicles and 20% from combustion engine and hybrid vehicles, reflecting consumer openness to electric cars.
The NEW MG4 ELECTRIC sold over 11,000 units, increasing by 46.4%, maintaining the top spot in registrations for four consecutive months. This was followed by the NEW MG S5 EV with sales exceeding 4,920 units, up 19.9%, and the MG IM6 with over 1,700 units sold, up 6.6%, marking the highest sales outside China.
Meanwhile, combustion engine and hybrid models such as the MG5 and ALL NEW MG3 HYBRID+ continue to play an important role in supporting consumers transitioning to electric vehicles.
For 2026, MG has set clear business targets, aiming for total sales of 30,000 units and a 5% market share. Currently, MG has secured a position among the Top 5 automotive brands in Thailand, a result of ongoing brand and product development and comprehensive operational systems to ensure stable, sustainable long-term growth. The company aims to drive towards becoming a Top 3 brand within the second decade.
Mr. Su Yin, Managing Director of MG Sales (Thailand) Co., Ltd., said that in 2026, MG plans a clear expansion of its electric vehicle portfolio, starting with the 2026 Motor Show showcasing the MG IM5 in the premium EV segment, the NEW MG MAXUS 9 MCE in the e-MPV segment, and the NEW MG4 ELECTRIC MINORCHANGE to strengthen the brand's popular lineup.
Additionally, in the second quarter of 2026, MG plans to launch an EV in the B-Segment for the mainstream market, while enhancing current models to better suit Thai consumer lifestyles. MG will continue advancing HYBRID+ technology and plans to introduce a new hybrid model within the year to support customers transitioning to electric power.
Looking ahead to 2027, MG plans to launch five new models, emphasizing not just increasing the number of models but introducing the right vehicles in the right segments at the right time.
MG also prioritizes systematically enhancing customer experience and after-sales service by expanding its service network to 130 centers nationwide, developing electric vehicle personnel capabilities, efficiently managing spare parts, and implementing a digital platform to comprehensively support customers—from appointment scheduling and repair status tracking to continuous customer feedback—to build satisfaction and brand loyalty long-term.
Spare parts management with a 24-hour express order system.
Mr. Pongsak Lertreediwatwong, Deputy Managing Director of MG Sales (Thailand) Co., Ltd., said that beyond product quality, this year MG will intensify and seriously elevate service quality, marking a significant step in creating customer satisfaction by enhancing service experience through strategic campaigns.
The goal is for every customer interacting with MG to receive not only convenience but also smiles and satisfaction at every touchpoint, from before vehicle ownership to long-term use. This plan covers sales, service, and after-sales to create a consistently positive experience throughout the MG customer journey.
Simultaneously, MG is developing dealer, sales, and service teams comprehensively and incorporating technology into after-sales service. The company has prepared an e-Workshop system to connect data with dealers for real-time service tracking, improving efficiency, reducing inspection steps, supporting long-term data storage, and delivering perfect service.
The e-Workshop system will initially be deployed with dealers in Bangkok and surrounding areas, expanding nationwide by the end of this year. Additionally, appointment scheduling and real-time service status notifications via the LINE Official Account will be introduced mid-year to enhance customer convenience and elevate end-to-end customer experience.
Besides service improvements, MG emphasizes spare parts management with a 24-hour express order system, currently achieving a first-time parts fulfillment rate of 99.38%, which reduces vehicle downtime and tangibly increases customer satisfaction.
Furthermore, MG will collaborate with external organizations, notably leading educational institutions such as Assumption University, to establish a comprehensive electric vehicle research and learning center, jointly creating and developing quality personnel to continuously enter the Thai automotive sector.
MG believes that the brand's long-term success will stem from consistent nationwide standards across products, services, and support systems, enabling MG to grow steadily alongside customers and the Thai automotive industry sustainably.