Primus Group has invested 120 million baht to open the new Zeekr House flagship showroom in the Ratchaphruek area, targeting the luxury electric vehicle market following the EV boom, which has driven TOAVH's revenue to reach 12 billion baht.
On 18 Mar 2026 GMT+7, Mr. Natthawut Tangkarawakun, Chairman of TOA Venture Holding Group (TOAVH) and Primus Group, stated that in 2025, Thailand's overall economy grew only slightly, causing many sectors to slow down. However, the electric vehicle (EV) business segment showed continuous growth driven by key supportive factors.
These factors include accelerated consumer decisions to purchase EVs before the government’s EV 3.0 support measures expire, combined with marketing strategies from EV brands offering a variety of new models at more affordable prices, resulting in Thailand's EV market growing by more than 74%.
Similarly, Primus Group has successfully continued its business growth and emerged as the top seller in several brands it manages. In 2025, it sold a total of 5,321 units, a 70% increase compared to 3,211 units in 2024. This contributed to TOAVH's growth of over 20% and total revenue exceeding 12 billion baht, with automotive dealer business accounting for about 50% of total income.
The growth of the automotive dealer segment reflects Primus Group's strong business potential and customer confidence. The company focuses on elevating comprehensive premium service standards to deliver truly customer-centric experiences under the key concept of becoming the top-of-mind brand for customers.
Most recently, Primus Group has continued to expand its business network by opening Zeekr House Primus, a new flagship Zeekr showroom and service center on Ratchaphruek Road, one of the strategic and high-potential locations in western Bangkok.
This showroom is designed according to Zeekr's new CI standards, embodying a premium-luxury concept that blends elegance, modernity, and functionality seamlessly. It also raises service standards covering comprehensive sales and after-sales services to provide an exceptional customer experience and highest satisfaction.
Furthermore, to support the future growth of the EV market and create sustainable long-term business opportunities, Primus Group has been officially appointed by ZEEKR Thailand as an authorized Zeekr dealer for Chiang Mai and nearby provinces, with plans to open another Zeekr House Primus branch in Chiang Mai by August.
Mr. Jiraphon Rujivipat, Managing Director of Primus Group companies, said that Primus Group operates based on three key principles: providing one-stop service, having a professional team with automotive industry experience, and focusing on maximizing customer satisfaction by delivering the best experience at every step—from consultation and vehicle selection to delivery and after-sales care.
This includes body and paint repair services to continuously raise service standards and efficiently meet customer needs. These business principles have led to Primus Group's ongoing success.
This success is reflected in customer satisfaction awards and top sales awards from multiple brands the company represents, demonstrating high service standards and the expertise of its automotive teams. These approaches will also be applied to managing and developing Zeekr House Primus to provide the highest service quality for Zeekr customers.
Zeekr House Primus is a new flagship showroom on Ratchaphruek Road, a key location in western Bangkok, with over 2 rai of usable space. The interior is modern and clearly reflects the Zeekr brand image. The front area displays all Zeekr models, over six vehicles, alongside an exclusive customer lounge and dedicated product consultation services, including specially selected snacks and beverages to offer a differentiated, premium experience tailored to customer styles.
Additionally, there is a specially designed vehicle delivery area to create an impressive experience for customers during the important moment of receiving their vehicle and becoming part of the Primus Group family.
The Zeekr House Primus after-sales service center is designed to provide comprehensive services, including inspections, repairs, maintenance, and body and paint work, all meeting high-quality standards. A team of expert technicians trained through Zeekr’s official programs uses modern equipment and technology to ensure optimal vehicle care, with eight service bays capable of handling up to 600 vehicles per month.
"The opening of Zeekr House Primus on Ratchaphruek Road marks an important step for us in setting new standards for premium electric vehicle services in Thailand, while supporting the growing Zeekr customer base, which is expected to expand continuously in the future," he said.