RIDDARA reduces the price of the RIDDARA RD6 electric pickup by up to 160,000 baht at Motor Show 2026.
On 23 Mar 2026 GMT+7, Mr. Zhao Feng, General Manager of RIDDARA Automobile (Thailand) Co., Ltd., said that the success in 2025, with sales exceeding 1,000 units and capturing a 98% market share in Thailand, confirmed Thai customers' confidence in the RIDDARA brand. For 2026, the company has set a challenging target of 3,000 units.
They will not stop at just selling vehicles but will focus on expanding the dealership network, which currently has 15 locations. This year, they aim to increase dealerships to 38 nationwide to deliver superior after-sales experiences and commit to sustainable growth alongside Thai society.
To comprehensively reach target customers in Thailand, RIDDARA has adopted a dual product strategy as follows:
RIDDARA RD6 Series (Dual-Purpose Pickups Zone for family and lifestyle). A new energy pickup that suits every lifestyle for families: targeting versatile users who want a balance between family use and lifestyle activities. Designed by Peter Horbury (Lotus Design Center), it offers SUV-level comfort and four-wheel drive performance, accelerating from 0-100 km/h in just 4.5 seconds, with an affordable starting price of 869,000 baht.
Performance: Equipped with up to 315 kW power and 595 Nm torque, it accelerates from 0-100 km/h in just 4.5 seconds. Even when fully loaded, it remains powerful and ready to travel anywhere.
Full security: Features a comprehensive intelligent driver assistance system, including ICC, ACC, AEB, FCW, LKA, ELKA, LDW, LCA, BSD, DOW, and RCT, along with active and passive intelligent safety systems.
Capability: Intelligent electric four-wheel drive supports climbing slopes up to 95%, carries up to 1,030 kg, and tows up to 3 tons.
Design & Comfort: Designed by Peter Horbury from Lotus Design Center, with a low drag coefficient (Cd) of only 0.33. The cabin is exceptionally quiet at just 35 decibels, featuring independent four-wheel suspension that delivers SUV-level luxury ride comfort.
Intelligence: Equipped with dual smart displays and a 540-degree surround-view camera system for safe visibility.
Fuel vs. Diesel Savings: With electricity costs far lower than diesel fuel, new energy pickup users can save up to 5,500 baht per month (for typical daily usage of 100 km) compared to conventional diesel pickups.
RIDDARA ECON Series (Tool & Utility pickups zone for trades and professional use). A versatile new energy pickup designed for business professionals, revolutionizing commercial pickups with maximum value for entrepreneurs. Prices start at only 739,000 baht.
Efficiency: Offers up to 180 kW power, 309 Nm torque, and accelerates from 0-100 km/h in 9 seconds, driven by a high-efficiency motor rated at 97%.
Agility: A tight turning radius of only 6.1 meters increases maneuverability in urban transport.
Strong Loading Capacity: Supports a payload of 1,030 kg and towing capacity up to 2,500 kg, comparable to conventional pickups.
Maintenance cost: Low maintenance expenses with service intervals every 20,000 km and a service cost of just 1,000 baht per check.
Versatile customization: RIDDARA is designed to be more than a vehicle but a "solution" for all user groups through flexible customization options.
Commercial Transportation: Can be converted into a cargo van with extra-wide storage space and a high-efficiency power management system.
Drone Operator Work Category: Adapted as a platform for drones, intelligent drone operators choose this new energy pickup because it offers features that perfectly meet their needs.
Outdoor Camping Lifestyle: Modified for outdoor camping lifestyle use, providing new living space to enhance family life.
RIDDARA, a new energy pickup specialist, has partnered with ZEEDA ENERGY, an expert in home electric charger installation, and iGreen+, a specialist in public charging, to provide a comprehensive charging ecosystem service covering all usage scenarios. This ensures a convenient and worry-free experience for all users. Currently, there are more than 300 charging stations nationwide, including over 60 stations in Bangkok and its metropolitan area.
This comprehensive charging ecosystem collaboration was formalized by executives from RIDDARA, ZEEDA ENERGY, and iGreen+ signing a partnership agreement at the 47th Bangkok International Motor Show at IMPACT Challenger, Muang Thong Thani, Hall 3.