Chittisak Wongsiri's mission to establish LEPAS Thailand aims to build a Premium Mobility brand for the new generation of consumers.
Mr. Chittisak Wongsiri, Sales Director and Dealer Network Development at LEPAS Thailand, said that in a time of major transformation in the automotive industry—alternative energy, intelligent systems, and rapidly changing consumer behavior—building trust in a new car brand requires both vision and real experience.
With over 30 years of experience in Thailand's automotive industry, working with various global brands in sales strategy, dealer network development, and delivering premium customer experiences,
LEPAS Thailand is not just another market expansion but a crucial milestone for Southeast Asia, given its purchasing power, infrastructure readiness, and consumer openness to innovation.
"Thailand is a highly potential market playing a key role in LEPAS's growth plans in Southeast Asia. We don't want to be just another car brand here, but to create a Premium Mobility experience that meets modern consumers' lifestyles," he said.
This concept means LEPAS does not compete solely as a car manufacturer but offers a lifestyle integrating innovation, convenience, safety, and distinctive experiences.
Chittisak added that Thailand’s automotive market is fiercely competitive with established players and new entrants. Success depends not only on product quality but also on building long-term trust. LEPAS Thailand thus prioritizes everything from product quality and after-sales service to customer experience at every touchpoint to inspire confidence from the first encounter.
Technology that proves the vision — from Premium Mobility to real life.
If you want a tangible example of what LEPAS means by Premium Mobility, the VPD (Valet Parking Driver) system is the clearest answer. VPD is an intelligent automated parking system acting like a professional driver. Users command via an app or control panel; the system uses sensors and real-time AI to analyze the environment and park the car in a designated spot without a driver inside, and summon it back anytime.
For urban consumers facing limited parking space and heavy traffic, VPD is more than a feature—it embodies the idea that cars should take care of users, not the other way around.
Dealer network — the heart of growth.
Chittisak said dealers are not just sales channels but brand representatives delivering experiences to customers. LEPAS Thailand carefully selects partners with aligned vision and supports them with operational standards, training, and after-sales systems to ensure customers nationwide receive the highest experience.
Future competition won’t be judged only on vehicle performance but will extend to experience, technology, and the connection between users and the brand ecosystem.
"I believe the future will be driven by intelligent technology, alternative energy, and digital connectivity. Consumers will value experience more than just vehicle performance," he said.
Therefore, LEPAS focuses on developing travel solutions that combine innovation, safety, and design to enhance users’ quality of life long-term while building a proud organization through strong teams and partnerships.
"Our goal is not only business growth but to build a brand that customers, partners, and employees are proud to be part of on this shared journey," he added.
This lays the foundation for LEPAS Thailand to become a key player in the Premium Mobility market and co-create a new travel future for Thai consumers long-term. The official LEPAS launch in Thailand is planned for July 2026. Follow updates at Facebook: Lepas Thailand, Instagram: Lepas.Thailand.https://lepasthailand.com/