LEPAS officially announced its full-scale entry into the Thai market as one of the strategic markets in Southeast Asia, unveiling the LEPAS L6 EV electric vehicle.
Mr. Zhai Xiaoping, CEO of LEPAS Thailand, said, "Thailand represents an important first step for LEPAS in expanding globally and is the first country where we chose to launch the LEPAS L6 EV. We believe in the potential of the new energy vehicle market and Thai consumers' openness to innovation and new technologies. This launch is not just an introduction of a new electric vehicle model.
It also reflects LEPAS's vision to build a global new energy vehicle brand focused on user-centered technology development, integrating intelligent systems, energy innovation, and design that meets lifestyle needs to ensure every journey is convenient, safe, and offers a superior driving experience. We believe the best technology is that which simplifies life and genuinely enhances people's quality of life."
From Thailand, LEPAS will continue expanding its business into key global markets while continuously developing products, technology, and service networks. The goal is to operate in more than 90 countries and regions worldwide by 2030, achieving annual vehicle sales of 1 million units.
It plans to establish a network of over 2,000 showrooms and service centers to serve customers in every market. These goals demonstrate LEPAS's commitment to becoming one of the fastest-growing new energy vehicle brands globally, delivering innovation, quality, and international-standard service to foster sustainable growth with partners and consumers worldwide.
Mr. Charles Wang, Managing Director of LEPAS Thailand, stated that the official launch of LEPAS in Thailand is another important milestone in expanding business in Southeast Asia. Thailand is a highly potential market in terms of the automotive industry, growth of the new energy vehicle market, and consumers who continuously embrace technology and innovation.
We are not here merely to offer products but to build a brand that grows alongside Thai consumers by delivering travel experiences that perfectly blend design, technology, and quality.
The concept 'Drive Your Elegance' not only reflects LEPAS's design philosophy but also guides the brand’s business approach. We focus on developing products that meet consumer needs in each market while building trust through a network of dealers, after-sales services, and internationally standardized ownership experiences, aiming for stable and sustainable growth in Thailand."
At the event, LEPAS officially launched the LEPAS L6 EV in Thailand as the brand’s first electric vehicle, embodying the concept of 'A Global High-Quality Tech SUV.' It expresses the 'Drive Your Elegance' philosophy by combining premium design, intelligent technology, and clean energy innovation to create travel experiences that suit daily use and the lifestyles of new-generation consumers.
Inspired by the Leopard Aesthetics concept, the LEPAS L6 EV conveys elegance alongside agility and powerful movement. It features an exterior design that reflects the brand’s identity, a spacious cabin equipped with intelligent digital technology, and safety systems developed to global standards to provide comfort, confidence, and quality travel on every route.
LEPAS believes that modern luxury is not measured solely by appearance but results from a unique design, practical technology, and experiences that add value to users daily. This concept is reflected in the development of every vehicle, setting a new standard for Premium Mobility that meets the needs of today’s consumers.
Alongside the product launch, LEPAS continues to build its business foundation in Thailand through developing a network of standardized dealers and service centers, enhancing staff capabilities, and upgrading after-sales services to provide comprehensive ownership experiences and build long-term consumer trust.
Mr. Jittisak Wongsiri, Sales and Dealer Network Development Director of LEPAS Thailand, said that building consumer confidence is central to LEPAS’s business operations in Thailand. Besides offering quality products with world-class technology, the company prioritizes establishing a network of dealers and service centers meeting standards to ensure customers receive the best experience throughout ownership, from consultation and delivery to after-sales service.
"By 2026, LEPAS plans to expand its dealer network to cover 50 locations nationwide, while continuously developing after-sales services, parts management, and staff training to support brand growth and provide long-term assurance to Thai customers."
Going forward, LEPAS will increase brand awareness through marketing activities, consumer engagement, and partnerships in Thailand, alongside continuously introducing new products that meet market demands to strengthen the brand and become a trusted premium SUV brand among Thai consumers.
In addition to delivering products and technology, LEPAS emphasizes building long-term relationships with consumers by understanding the evolving lifestyles and needs of each market, especially Thailand, a key market with significant potential and an important role in the growth of the electric vehicle industry in the region. LEPAS is ready to adapt product strategies, brand communication, and services to align with Thai consumer behaviors to create experiences beyond vehicle ownership.
With the 'Drive Your Elegance' concept, LEPAS aims to set a new standard for the future of travel by blending elegant design, intelligent technology, and sustainability principles, believing that modern vehicles are not just transport tools but integral to lifestyles that reflect users’ identities, needs, and values.
The launch of the LEPAS brand in Thailand marks a crucial starting point for establishing a foundation in the Thai market. The brand will continue developing products, services, and business ecosystems to build consumer trust and contribute to driving the future of the new energy automotive industry in Thailand and Southeast Asia.
The LEPAS L6 EV Comfort model is priced starting at 769,900 baht.
The LEPAS L6 EV Premium model is priced starting at 829,900 baht, with a special offer price of 799,900 baht.
The special price is valid until 31 August 2026.