BMW Group Thailand has held the premium car market crown for six consecutive years and is accelerating its electric vehicle leadership by unveiling the locally assembled BMW i5 in 2025. BMW and MINI together registered 12,247 new vehicles, maintaining their leading position in the premium car market amid last year's challenging conditions. MINI's electric vehicle registrations increased by 372%, raising the combined premium electric vehicle market share of both brands to 45.4%. Tags: [BMW Group Thailand, premium car market, electric vehicles, BMW i5, MINI, vehicle registrations]
BMW Group Thailand has maintained the number one position in the segment for six consecutive years. Despite economic challenges, it performed well, increasing its combined market share to 47% from total new vehicle registrations of BMW and MINI at 12,247 units.Tags: [BMW Group Thailand, market share, economic challenges, vehicle registrations]
BMW Group drives electric vehicle innovation by offering clean-energy cars across all global regions. In Thailand, deliveries of battery electric vehicles (BEV) from both brands rose 43% year-on-year, capturing a 45% share of the premium electric vehicle market.Tags: [BMW Group, electric vehicle innovation, BEV, Thailand, market share]
René Gerhard, President and CEO of BMW Group Thailand, said, “Maintaining the number one spot in the premium car market for six consecutive years is an honor and proof of the trust Thai customers place in our brands, as well as the strength of our business partners nationwide. Despite ongoing economic volatility, BMW remains committed to delivering quality vehicles and the best experiences on the road and through all our services. Additionally, our success in the BEV electric vehicle market reaffirms our role in shaping the future of the automotive industry. We look forward to creating and elevating future experiences for all our customers.”Tags: [René Gerhard, BMW Group Thailand, leadership, customer trust, BEV, automotive future]
Strong and rapid growth results for MINITags: [MINI, growth, performance]
In 2025, BMW continues to lead the premium car market with a 40.5% market share and 10,582 units delivered. In the premium electric vehicle segment, BMW consistently delivered 1,261 units, holding a 24.2% market share. MINI extended its growth trend from the previous year, finishing 2025 with a 15% increase in deliveries to 1,665 units. The all-electric MINI Family lineup offers greater driving versatility, resulting in a 372% increase in MINI's electric vehicle deliveries compared to the prior year, totaling 1,104 units. MINI holds a 21.2% share of the premium electric vehicle market, ranking third behind BMW. Combined, BMW Group Thailand commands a 45.4% share of the premium electric vehicle market, marking a significant milestone as a leader in electric vehicle innovation.Tags: [BMW, MINI, electric vehicles, market share, sales growth]
BMW Motorrad maintained its position in the premium big bike market with a total registration of 1,033 units in 2025, up about 2% compared to the previous year. In the motorcycle segment over 500cc, BMW Motorrad performed strongly with 848 registrations, growing 10% year-on-year.Tags: [BMW Motorrad, premium motorcycles, market performance, registrations]
Beyond vehicle delivery, BMW Group Thailand remains dedicated to customer satisfaction and trust. A customer satisfaction survey on sales and service experiences throughout 2025 showed steady progress, with a Net Promoter Score (NPS) of 95 for sales (stable from 2024) and 94 for service (up 1 point from 2024). This positive sentiment is also reflected in BrandAge magazine's rankings, which named BMW Group Thailand the number one most admired company in the automotive category for the eighth consecutive year, achieving top scores in innovation, efficiency, and service.Tags: [BMW Group Thailand, customer satisfaction, Net Promoter Score, BrandAge, innovation, service]
“Building on a solid foundation from 2025, BMW is moving forward this year starting with the launch of the locally assembled i5 eDrive40 M Sport. Beyond enhanced value and features, the new i5 offers longer driving range and tailored trims for local assembly. MINI fans can look forward to vibrant and exciting special edition models throughout the year,” added Mr. René Gerhard.Tags: [BMW, i5 eDrive40 M Sport, local assembly, MINI, special editions]
BMW Financial Services ThailandTags: [BMW Financial Services Thailand]
The year 2025 posed many challenges for the Thai automotive market, but BMW Financial Services Thailand remained stable with only slight changes in new customer numbers compared to the previous year. A strategy focused on digital innovation and customer-centricity helped the company continuously win customer loyalty. Approximately half of new BMW, MINI, and BMW Motorrad customers chose BMW Financial Services Thailand for financing. Related business also grew, with insurance service penetration reaching 60% and corporate customer loans rising to 50%, reflecting increased customer confidence in the company's comprehensive services and offerings.Tags: [BMW Financial Services Thailand, market challenges, customer loyalty, financing, insurance]
Jariya Kunlintip, Managing Director of BMW Financial Services Thailand, said, “Our unwavering commitment to delivering the best customer experience resulted in a record-high Net Promoter Score of 79 last year. We continue to prioritize customer needs to make ownership of BMW, MINI, and BMW Motorrad vehicles smoother and more convenient, supported by our nationwide dealer network. In 2026, we will introduce AI-driven innovations to make financing and related services faster, smarter, and more efficient.”Tags: [Jariya Kunlintip, BMW Financial Services Thailand, customer experience, AI innovation, financing]
BMW Financial Services Thailand's digital systems continued to advance in 2025, with about 12% of customer loan approvals processed automatically within seconds. The use of highly secure digital signature technology also expanded, with approximately 90% of contracts last year signed digitally, enhancing both speed and reliability for customers.Tags: [BMW Financial Services Thailand, digital innovation, loan approval, digital signatures]
BMW and MINI Freedom Choice: Accelerating growth and providing peace of mind for BEV electric vehicle customersTags: [BMW, MINI, Freedom Choice, electric vehicles, financing]
BMW Financial Services Thailand achieved strong success with its Freedom Choice program, doubling the number of Freedom Choice contracts in 2025 compared to the previous year—a growth rate of 211%. The program's share of total new business tripled to 14%. BEV electric vehicle customers were key to this growth, representing 57% of all Freedom Choice lease contracts for both BMW and MINI.Tags: [BMW Financial Services Thailand, Freedom Choice, BEV customers, contract growth]
BMW and MINI Freedom Choice is a unique financial product by BMW Financial Services Thailand, offering peace of mind for customers transitioning to BEV vehicles through flexible offers and Guaranteed Future Value options, enabling a worry-free entry into the electric vehicle era.Tags: [BMW, MINI, Freedom Choice, financial product, BEV, Guaranteed Future Value]
Arkom RuamsuwanTags: [Arkom Ruamsuwan, reporter]
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