Vehicle bookings during the first seven days of the 47th Bangkok International Motor Show 2026 have been very lively, totaling over 41,778 units. This highlights intense competition, especially from electric vehicles (EVs), which have clearly captured a significant portion of bookings at the event. Mazda, a major player previously dormant, has been jolted awake with bookings easily surpassing 2,000 units. This event marks a rebirth for their electric cars, with plans to launch the new electric crossover CX-6e by the end of the year, continuing the success of the Mazda 6e.
Summary of the overall picture and notable rankings at the halfway mark.
Top 5 highest booking rankings (23-29 March 2026).
Rank 1: Toyota firmly holds the championship with a comprehensive lineup including Hybrid and ICE models, clearly appealing to customers who prefer not to wait for charging, with 5,672 bookings.
Rank 2: MG, the pioneering Chinese brand that entered the Thai market over a decade ago, performed well with popular promotional models such as MG4, MG IM5/MG IM6, and the budget-friendly MG3, achieving 4,217 bookings.
Rank 3: Newcomers Omoda & Jaecoo made a strong impression, with the J5 EV priced attractively. The J6 and J6T also sold well, alongside the J7 hybrid that can travel thousands of kilometers quietly but steadily. Omoda & Jaecoo booked 3,984 units in seven days at the Motor Show, outperforming Japanese brands without new models on display.
Rank 4: The robust government-backed brand Changan Deepal NEVO maintained strong standards with both the Deepal brand and reinforcements from the NEVO Q05, achieving 3,828 bookings in seven days.
Rank 5: Geely, the Chinese brand owning notable names like Volvo, Lotus, and Zeekr, continues to highlight key models like the EX2 and the EX5 SUV, securing a top 5 spot. Their seven-day booking total reached 3,213 units, demonstrating confidence in their world-class technology platforms.
Rank 6: CHERY with 2,588 bookings.
Rank 7: GWM with 2,581 bookings.
Rank 8: GAC (AION HYPTEC) with 2,489 bookings.
Rank 9: HONDA with 2,479 bookings.
Rank 10: MAZDA with 2,132 bookings.
Rank 11: ISUZU with 1,888 bookings.
Rank 12: MITSUBISHI with 1,208 bookings.
Rank 13: RIDDARA with 1,160 bookings.
Rank 14: ZEEKR with 909 bookings.
Rank 15: XPENG with 834 bookings.
Rank 16: AVATR with 784 bookings.
Rank 17: FORD with 413 bookings.
Rank 18: NISSAN with 377 bookings.
Rank 19: FARIZON with 266 bookings.
Rank 20: HYUNDAI with 177 bookings.
Rank 21: MAXUS with 156 bookings.
Rank 22: FORTHING with 152 bookings.
Rank 23: KIA with 136 bookings.
Rank 24: SUZUKI with 70 bookings.
Rank 25: LEXUS with 50 bookings.