asap unveiled its 2026 business plan aiming to become EV-Ready and boost total revenue to 10 billion baht, driven by rapid growth in new business sectors. It also announced progress on a major deal: ongoing discussions with Changan and CATL to open an electric vehicle battery repair center. Changan will pilot the initial phase before asap takes over, reinforcing confidence among secondhand EV users in Thailand.
Mr. Songwit Thitipunya, Chief Executive Officer of Synergetic Auto Performance Public Company Limited (asap), stated, “Every car rental is an opportunity for the insurance business. Every car return is an opportunity for the used car business. And every EV trial is a future sales opportunity.”
This concept reflects asap’s new business structure and potential, where all group businesses are interconnected and mutually reinforcing—from car rentals, used cars, and insurance to electric vehicles and commercial mobility—forming a comprehensive ecosystem.
Currently, asap’s core businesses include asap Car Rental, GO by asap, and Casap, along with subsidiaries in insurance, electric vehicles, and commercial EVs. All these businesses show strong performance and continuous growth.
We are confident that this comprehensive network of supporting businesses will drive a new phase of growth, serving as a critical New Growth Engine for the organization.
With over 30 years in the automotive dealership business and more than 20 years in car rentals, we have a strong business foundation, visionary management, quality personnel, and a capable business network, resulting in solid and stable company performance and growth.
Amid competition and technological changes shaping the future, the company sees opportunities to develop and expand sustainably by evolving into a Mobility Ecosystem that integrates revenue and business opportunities across the system.
. Under the concept of Disciplined Growth Smarter Mobility. EV-Ready starting this year (2026), asap will pursue a new growth phase as new business segments expand rapidly to account for 74% of total revenue, targeting 10 billion baht in revenue in 2026. Additionally, discussions with Changan and CATL are underway to launch an EV battery repair center, with Changan operating the first phase before asap takes over to build consumer confidence in used electric vehicles. .
Core Business Remains Strong, Progressing EV Fleet and AI Strategy
In 2026, the company plans to enhance its car rental services to meet demand from all customer segments, including corporate, government, and general customers. Concurrently, it will expand its EV fleet for premium and commercial electric vehicles, aiming to increase new EV vehicles to 30% of total new fleet additions.
The company will also continue its EV Fleet – Try Before Buy strategy, allowing corporate and conventional vehicle users to test electric vehicles before purchase, creating opportunities to expand EV business within the group.
For short-term car rentals, asap plans to implement AI Dynamic Pricing to manage real-time pricing based on market demand and to continuously increase direct sales through its website, which currently accounts for 55% of total sales.
It will also collaborate in co-branding with Trip.com to boost booking days by 58% compared to the previous quarter within just three months. asap plans to expand its chauffeur services to premium corporate clients, including airlines and private companies.
Casap Enhances Profitability Through Margin Over Volume Strategy
For the used car business under the Casap brand, which enjoys strong customer trust due to its inventory of quality, certified used cars, including both passenger and commercial vehicles serving SMEs, the company plans to grow by shifting its sales mix to focus more on retail sales, which yield higher profits. Under the Margin over Volume strategy, auction sales will be reduced from 40% to just 9%.
asap Protect Builds Insurance Business on Customer Base
The insurance brokerage business, managed by asap Protect Company Limited, a wholly owned subsidiary of asap, is another key business with strong growth potential. Under the new strategy, asap Protect is expected to grow steadily.
This growth is driven by leveraging the customer base from car rentals, vehicle fleets, and EV deliveries within the group. Currently, over 95% of the company’s insurance premiums come from the internal ecosystem, while external markets, especially EV customers and external corporate fleets, remain significant growth opportunities.
. . asap Protect’s growth will be driven by four main engines: policy renewals, EV customer renewals, new channels from Evante, and expansion into external markets. These will support organic growth alongside the group’s overall expansion.. .
EA1 Accelerates Network Expansion Through Brands CHANGAN, Deepal, Nevo, and AVATR
The EV dealership business, a key new flagship of asap managed by Eternity at One Company Limited (EA1), in which asap holds 51%, represents official distributors of CHANGAN brands including Deepal, Lumin, Nevo, and AVATR. All these brands have experienced rapid and continuous growth.
The company is developing sales and after-sales services and plans to expand showrooms to meet customer needs comprehensively. It targets sales of 14,500 units in 2026, a 79% increase from the previous year’s CHANGAN combined sales. The network will expand from 36 to 60 locations, currently recruiting dealers in potential areas nationwide by 2026.
Meanwhile, the premium EV brand AVATR, for which the company is the official distributor, continues expanding through flagship showrooms in Bangna and Rama 6, targeting sales of 1,200 units in 2026 and planning to open four more showrooms in provinces within that year.
Evante Launches Commercial EV Market with MAXUS
Another promising business under Evante Company Limited, in which asap holds 51%, is the exclusive distributor of MAXUS commercial electric vehicles in Thailand.
Evante targets the rapidly growing commercial EV market, including passenger and freight transport, commercial shuttle services, ambulances, and specialized vehicles. The Thai commercial van market is about 16,000 units annually, but currently lacks serious EV players, making MAXUS the first mover and aiming to become Thailand’s long-term leader in commercial EVs.
Evante aims to sell 300 Maxus vehicles in the second half of 2026, expanding to 1,500 units in 2027 and 2,200 units in 2028, alongside plans to expand its showroom and dealer network nationwide.