Yannont Square Group officially launched BIG MOTOR SALE 2026, the 13th automotive and motorcycle exhibition and sales event, under the concept “Opening New Choices for Buyers and Sellers.” This reinforces collaborative efforts to drive the mid-year automotive market by connecting manufacturers, dealers, and consumers in one space. The event unites leading automotive brands to present products, technologies, and promotional offers to motivate purchasing decisions from 21 to 30 August 2026 at the Bangkok International Trade & Exhibition Centre (BITEC) Bangna, Bangkok.
Jaruwat Khanmanee, Chairman of the Event Organizing Committee and CEO of Yannont Square Group Co., Ltd., said, “BIG MOTOR SALE enters its 13th year with a commitment to maintain its role as a key mid-year automotive marketplace. It provides a space where manufacturers, dealers, and consumers meet directly under the concept ‘We Bring the Showroom Here,’ which is central to the event’s goal of gathering cars, motorcycles, and offers from various brands in one location. Consumers can conveniently browse, compare, and make purchase decisions, while dealers gain opportunities to reach customers actively seeking new vehicles at this crucial market period.”
Entering its 13th year, BIG MOTOR SALE continues to be trusted by automotive industry players, attracting many leading brands this year. The event covers a diverse market demand, including combustion engine cars, electric vehicles, hybrids, and motorcycles, with promotional offers and activities throughout. We see this event not just as an automotive showcase but as a mechanism to create a buying atmosphere and support the circulation of all conditions within Thailand’s automotive industry during the second half of the year.
For BIG MOTOR SALE 2026, leading automotive companies participating include AVATR, BMW, BYD, CHERY, DEEPAL, DENZA, FORD, GAC, GEELY, GWM, HONDA, iCAUR, LEPAS, MAXUS, BENZ, MG, MINI, MITSUBISHI, NEVO, NISSAN, OMODA JAECOO, RIDDARA, TESLA, TOYOTA, VOLVO, XPENG, ZEEKR, THAI HONDA YAMAHA, and I-MOTOR. They will present a variety of vehicles, technologies, and special offers comprehensively to consumers at the event.
Jutamas Khanmanee, Co-Chair of BIG MOTOR SALE 2026, said, “Beyond vehicle sales, we want BIG MOTOR SALE to be an event where everyone can spend quality time together. This year maintains lively participation across all ages and genders. We emphasize the lifestyles of modern consumers, especially the Pet Family group, who can bring their beloved dogs, cats, and pets in strollers to the event. This allows the entire family to comfortably browse vehicles and join activities, underscoring the organizer’s aim to make BIG MOTOR SALE more than just a car show—it’s a space connecting ‘cars, people, lifestyle, and commerce,’ helping invigorate Thailand’s automotive market in the second half of the year.”
Visitors can enjoy mini-concerts by contemporary bands and famous artists who will alternate to entertain attendees for free at the central stage in front of Hall 103 from 18:00 to 19:00 throughout the 10-day event, as follows:
· Suntaraporn Band: Monday to Friday, starting 21 August and Monday 24 to Friday 28 August 2026
· Boy Peacemaker: Saturday, 21 August 2026
· Oat Pramote: Sunday, 22 August 2026
· Ice Sarunyu: Saturday, 29 August 2026
· Maiyaraap Band: Sunday, 30 August 2026
BIG MOTOR SALE 2026 is open from 21 to 30 August 2026 at BITEC Bangna, Bangkok. Weekdays from 12:00 to 21:00, and weekends from 11:00 to 21:00. The event welcomes all visitor groups, offering free admission for persons with disabilities, seniors, students in uniform, and children under 120 centimeters tall. Pets such as dogs and cats in strollers are also allowed. For more details and updates on BIG MOTOR SALE 2026, visit:www.facebook.com/bigmotorsale.yanyont