DJI Agriculture hosted the "Innovation and Agricultural Technology: Transforming Practices, Giving Back" event, providing a drone agriculture experience in a real durian orchard under the theme "Technology That Understands the Orchard, Elevating Farmers' Sustainable Practices."","tags":["drone agriculture","technology","durian orchard","DJI Agriculture"]
On 22 Sep 2026, Niki Shen, Head of DJI Agriculture Marketing, said they conveyed a vision of technology to sustainably elevate agriculture by addressing real orchard challenges such as labor shortages, canopy height and density, operator safety, and management costs. The event featured demonstrations of DJI AGRAS T100, T70P, and T55 drones to help attendees select appropriate technology based on task type, area size, and usage goals."tags":["DJI Agriculture","marketing","technology demonstration","orchard management"]
A key activity was comparing traditional spraying methods with DJI Agriculture drones by placing water-sensitive paper at various points on durian trees to observe droplet dispersion, leaf underside coverage, and penetration within the canopy. The comparison also included workflow, duration, manpower, and water volume used."tags":["spraying comparison","drone technology","durian trees","agricultural efficiency"]
The demonstration aimed to help farmers and service providers evaluate technology based on real observations in the field. However, results may vary depending on tree characteristics, weather, flight patterns, equipment settings, and operating conditions. Only clean water or water-soluble tracers were used; no pesticides were applied during the event."tags":["field demonstration","evaluation","agricultural drones","operating conditions"]
The event also showcased a drone lifting system, covering equipment installation, readiness checks, and lifting a 50-kilogram fertilizer bag to illustrate possible drone applications for lifting and moving materials within agricultural areas."tags":["drone lifting system","agriculture logistics","equipment demonstration"]
This demonstration was conducted by pilots and experts in a controlled area; participants did not operate the drones and strictly followed safety protocols. Actual use of lifting systems requires consideration of regulations, payload weight, weather, terrain, and operator readiness for each task."tags":["safety protocols","drone operation","agriculture regulations"]
Beyond field demonstrations, Ziv Deng, Sales Manager of Thailand, presented methods to calculate return on investment (ROI) for spraying tasks, noting that the T100 single battery version equipped with two DB2160/2122 batteries can recover investment when used over 3,100 rai."tags":["ROI calculation","spraying tasks","DJI Agriculture","investment analysis"]
The ROI calculation considered operating costs, job volume, service fees, labor, energy, and maintenance to help farmers and service providers assess break-even points accurately. This ROI focused only on spraying tasks; the lifting system was presented as an additional use case and excluded from this investment return analysis."tags":["cost analysis","operating expenses","agricultural technology"]
The "Innovation and Agricultural Technology: Transforming Practices, Giving Back" event reflects DJI Agriculture's approach under the concept "Technology That Understands the Orchard, Elevating Farmers' Sustainable Practices." It adapts technology to agricultural needs through real-world testing, user feedback, and comprehensive cost-benefit analysis, supporting Thai farmers to work efficiently, safely, and be prepared for future industry changes."tags":["DJI Agriculture","innovation","sustainable farming","technology adaptation"]},{
