MrBeast, a world-famous YouTuber, has acquired "Step," a financial application focusing on youth and Generation Z. He stated he wants to help young people gain the financial foundation he never received.
On 10 Feb 2026 GMT+7, Jimmy Donaldson, 27, the most-followed YouTuber worldwide, revealed that his company, Beast Industries, acquired Step, a financial platform offering debit cards, credit cards, and interest-bearing savings accounts. He said he was never taught about investing, building credit, or managing money as a child and wants to provide a financial foundation to millions of young people globally.
Reports did not disclose the acquisition's value, and neither Step nor Beast Industries has commented further on the matter.
MrBeast has over 450 million YouTube followers. His content mainly features extreme challenges and philanthropic giveaways, with each video costing millions of dollars to produce and a team of about 300 people involved. He has expanded his success beyond YouTube into various businesses, including a game show on Amazon Prime Video, a temporary theme park in Saudi Arabia called "Beast Land," and the Feastables snack brand, which generates hundreds of millions of dollars annually, with revenues comparable to his online content business.
Source: France24