Mr. Jitti Tangsitpakdee, President of the Gold Traders Association, revealed that gold prices in 2026 have the potential to exceed 90,000 baht, but not in the near term—it may take some time. He advised online gold traders to use idle funds for gold savings.
This week, gold prices fluctuated mildly, unlike the heavy volatility seen in the past one to two weeks. Small investors, especially online gold traders using hot money, have suffered losses due to sharp price drops, leaving them stuck with losses and some also facing margin calls from trading apps.
"During the intense gold price volatility from 1 to 29 January 2026, prices fluctuated heavily and rose continuously without irrational pauses. In just one month, prices increased by more than 11,500 baht. At that time, we only anticipated that eventually prices would sharply drop. This kind of hot gold price is not the first time I've seen—it has happened often—so this is not a normal situation to invest with hot money. Investors, especially online platform gold traders, should use idle funds to avoid financial strain from margin payments," he said.
. . Mr. Jitti also commented on the regulatory measure limiting online gold trading to no more than 50 million baht per person per day, stating that this will affect many investors. Past data show that average daily online gold trading volume is about 60 billion baht, which is higher than stock market trading—a concerning figure. The actual demand for physical gold is not as high as trading on online platforms.
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