Where is Lisa!? The Tourism Authority of Thailand (TAT) builds on its "feel all the feelings" campaign, inviting Thais to travel around Thailand and experience every emotion by searching for “Lisa” across media nationwide.
Ms. Thapanee Kiatphaibul, Governor of the Tourism Authority of Thailand (TAT) revealed that TAT continues to drive tourism momentum after launching the Amazing Thailand commercial series “feel all the feelings” which features Lisa Manoban to showcase Thailand’s charm on a grand scale at the end of March. Recently, TAT invited Thais to join the fun by searching for and pinpointing locations where “Lisa” appears across various media at key landmarks nationwide.
They invite Thais to “Follow Lisa’s Trail” and enjoy the hunt for images of “Lisa” from the latest campaign, seen in diverse advertisements such as on BTS Skytrain lines—the light green Sukhumvit and dark green Silom lines—transformed into fully wrapped train car ads conveying the atmosphere of the Amazing Thailand x LISA “feel all the feelings” campaign. Passengers can immerse themselves in the emotions during daily commutes. The campaign runs from now until May 2026.
“Not only are the exteriors decorated, but the interiors of the train cars also prominently feature campaign images alongside key tourist attractions from across Thailand. The trains pass through nine major stations in downtown Bangkok including Siam, Phaya Thai, Victory Monument, Chidlom, On Nut, Chong Nonsi, Sala Daeng, Asoke, and Phrom Phong. This campaign creates an experience of encountering “Lisa” during travel, encouraging passengers to capture memorable moments throughout the journey and share in all the emotions with feel all the feelings.”
The TAT Governor said the campaign will be communicated through multiple media formats covering key locations in Bangkok, its vicinity, and provinces, such as inside MRT stations near Narong Interchange close to Ramindra–At Narong Expressway, Air Traveler Gateway on the motorway, Lightbox billboards inside Don Mueang Airport covering domestic baggage claim and international arrival walkways, digital screens at Suvarnabhumi Airport and other major airports nationwide, The Base screens at State Railway of Thailand property in Bueng Makkasan area, Bravo BKK Rama 9, Exchange Tower at Asoke Intersection, Ploenchit Interchange, Sathorn–Saint Louis zone near Saint Louis BTS station, Twintube screen on Rama 4 Road, Chartered Square at Sathorn–Surasak Intersection, Chalerm Maha Nakhon–Dao Khanong Expressway toward Rama 3, Chalerm Maha Nakhon–Din Daeng (Makkasan) Expressway heading to Din Daeng, Burapha Withi Expressway Km.2 outbound, Si Rat–Chaeng Wattana Expressway toward Pracha Chuen Tollgate, Si Rat–Srinakarin Expressway heading to Din Daeng, tollway both inbound and outbound, SO/ Bangkok Hotel on North Sathorn–Rama 4 Road, and near the country’s landmarks such as Hua Lamphong Intersection on Rama 4 Road.
The campaign also expands to major regional cities including Central Phuket Intersection in Phuket, Pho Si Intersection in Udon Thani, Bus Terminal Intersection in Chonburi, Phaholyothin Road near Mae Hom souvenir shop, Super Highway Km.552 in Chiang Mai toward Lamphun, and Clock Tower roundabout in Lampang. Additionally, the commercial will be screened before movies start at Major Cineplex theaters as well as at Central Embassy and ICONSIAM to boost broad awareness.
The TAT Governor invited Thai people and fans to journey across Thailand following “Lisa” to experience the atmosphere and stories reflecting Thailand’s charm. Anyone who encounters “Lisa” anywhere can take photos and share their memorable moments in comments, expressing what Thailand feels like to them and the reasons they love the country in their own way.
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