Mrs. Oramon Supthaweetham, Director-General of the Department of Intellectual Property,revealed thatThailand’s durian with Geographical Indication (GI) status hasbecome very popular.In 2025, there were 19 GI-registered durian varieties from 17 provinces across Thailand, generating a market value of 68 billion baht. The top five GI durians by market value are:
Chumphon durian, ranked first with the highest value exceeding 49 billion baht. Annual production exceeds 379,000 tons, with an average selling price of 80-180 baht per kilogram (kg).
Ranked second is Thong Pha Phum durian from Kanchanaburi, which generated over 6.9 billion baht from a production volume exceeding 9,224 tons. The average price ranges from 100 to 300 baht per kg, with some periods reaching as high as 1,200 baht per kg.
Ranked third is Si Sa Ket volcanic durian, with a market value of over 3.4 billion baht from production exceeding 19,800 tons. The average selling price is between 150 and 200 baht per kg.
Ranked fourth is Satdednam durian from Yala, with a market value exceeding 2.9 billion baht from production over 19,000 tons, selling at an average price of 120-180 baht per kg.
Ranked fifth is Monthong durian from Rayong, generating a market value over 1.6 billion baht, with average production exceeding 9,400 tons and an average selling price of 120-220 baht per kg.
Additionally, there are many other well-known Thai GI durians with distinctive characteristics recognized by consumers, including Nonthaburi durian, Pa La U durian from Prachuap Khiri Khan, Prachin durian, Long Laplae and Lin Laplae durians from Uttaradit, Salika durian from Phang Nga, Ranong durian, Chanee durian from Ko Chang in Trat, Pak Chong Khao Yai durian from Nakhon Ratchasima, Chanthaburi durian, Sai Khao durian from Pattani, Thale Hoi durian from Krabi, Monthong durian from Khao Banthat in Trat, and Bang Nara durian from Narathiwat. All possess outstanding quality and unique appeal to consumers both domestically and internationally.
“The high market value of these GI durians confirms that GI products are not only quality goods but also a key mechanism for generating stable income for farmers and distributing revenue to communities. The Department will continue to promote quality control and expand marketing channels both domestically and internationally, ensuring Thai GI durians remain premium products that bring lasting reputation and income to communities,” she said.
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