The Ministry of Commerce is joining forces with eight modern trade malls to prepare for the kickoff of the project “Thai Helps Thai” on 1 April this year, leading with a selection ofhouse brandand alternative brand products totaling more than 1,000 items, offering discounts from 25% to 58%, aiming to ease the public’s living expenses. The campaign highlights quality products comparable to well-known brands but at lower prices, expecting to continuously stimulate the grassroots economy.
Mr. Poonpong Nainapakorn, Director-General of the Department of Business Development, revealed after visiting four modern trade malls—Makro Nakhon In Branch, Lotus Nakhon In Branch, Tops Supermarket at Central Westgate, and GO Wholesale Rangsit Branch—that Ms. Supachai Sutthumpun, Minister of Commerce, has ordered inspections of the readiness of modern trade malls participating in the “Thai Helps Thai” project. This is an urgent initiative by the Ministry of Commerce to assist the public in mitigating the impact of rising living costs caused by increased energy expenses. Prime Minister Anutin Charnvirakul will launch the project on 1 April at the Government House, with nationwide simultaneous sales starting that day and continuing for at least two months.
For this project, the Ministry of Commerce has collaborated with partners including eight modern trade malls, wholesale-retail stores, and convenience stores, along with 11 consumer goods producers and distributors, totaling 19 entities. They are offeringhouse brandand alternative brand products at special prices, reducing prices by 25% to 58% across more than 1,000 items. Consumable goods include soap, shampoo, detergent, toothpaste, and consumables such as rice, sugar, fish sauce, cooking oil, seasoning sauce, instant noodles, and canned food.
“Originally, malls hadhouse brandand alternative brand products, but they were less popular with consumers, possibly due to familiarity with branded products. However, these are good products with quality standards comparable to main brands, often produced by the same manufacturers but rebranded with the mall’s label. Without advertising costs, the marketing expenses are low, allowing lower prices and higher margins than main brand products. By joining this project, prices can be reduced significantly, starting 1 April 2026, with the duration depending on the situation.”
The eight malls participating are Makro, Lotus, Tops, Big C, Go Wholesale, Foodland, The Mall, and 7-Eleven. All have confirmed readiness to reduce prices starting 1 April 2026 immediately after the government and Ministry of Commerce launch the project. They will also rotate discounted products within their stores to help ease consumers’ living costs.
“We are confident the Thai Helps Thai project will effectively reduce living expenses for the public, offering a wide range of brand options. House brandand alternative brandproducts are good quality. We encourage consumers to consider these as options to alleviate the impact of rising living costs. Shoppers can identify participating products by the “Thai Helps Thai” signs displayed in stores.”Reporter notes that Makro’s house brands, such as ARO, Savepack, and Bonus, include more than 5,000 discounted items, combining house brands and main brands. Lotus offers over 10,000 discounted products including brands like Khumkha, Lotus, and Savelink.:"Read more news on "
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