DJ Nui Registers Unique Laughter Soundmark to Prevent AI Voice Imitation Fraud

Department of Intellectual Property (DIP) revealed DJ Nui has applied to register a trademark"laughter sound"to prevent fraudsters from using AI to imitate the voice, with Thailand having registered 114 sound trademarks so far

DJ Nui has applied to register the trademark"laughter sound"

Oramon Sapthaweetham, Director-General of the Department of Intellectual Property, revealed that since Thailand amended the Trademark Act B.E. 2534 (1991), revised by the Trademark Act (No. 2) B.E. 2543 (2000) and (No. 3) B.E. 2559 (2016), to include provisions protecting sound trademarks—whether sounds of people, animals, music, or others not directly describing product characteristics—recently, famous Thai individuals such as DJ Nui, or Thanawat Prasitthasomporn, have applied to register their unique sound trademarks, specifically their "laughter sound", which is currently under review. This represents a new approach to protecting trademark rights that is increasingly important today.

Sound trademark statisticsin Thailand show strong business interestaccording to Department of Intellectual Property data, from 1 September 2017 to present, there have been a total of 494 sound trademark applications in Thailand, categorized as:

Thai entrepreneurs: 438 applications (88.7%)

• Foreign entrepreneurs: 56 applications (11.3%)

• Currently, 114 sound trademarks have been registered, with 138 applications under review. The top three Thai companies applying are: Galin E-Commerce Co., Ltd. (7 applications), Fa Arun Phuetphon Phuea Thai Co., Ltd. (4 applications), and Uni-Charm Corporation (4 applications). Examples of registered sound trademarks familiar to Thai people include the music from Wall's ice cream trucks.

International artists act to prevent AI voice imitation

Thai businesses and celebrities are increasingly valuing "sound" as a tool to build recognition and brand value. Internationally, artists such as

Taylor Swift have filed two sound trademark applications: the voice phrase “Hey, it's Taylor Swift” from an Amazon Music album promo and “Hey, it's Taylor” from a Spotify album promo. This shows that "sound" is valuable intellectual property that needs protection, especially as AI can now closely mimic voices or create realistic synthetic voices, potentially leading to identity fraud, consumer confusion, or unauthorized commercial use. Therefore, the Department invites Thai entrepreneurs and creators to protect their sound rights by registering trademarks to prevent infringement or imitation, which will strengthen business and reduce risks of copying or false claims, particularly from AI misuse.

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