Netflix's major series "EVL" (Devil Lawyer) has invested over 130 million baht to film across 11 provinces in Thailand, benefiting from a cash rebate incentive of up to 28%, identified as a key magnet for attracting substantial funds. The Tourism Department revealed that in 2025, revenues already exceeded 7.7 billion baht. Plans are underway to push this figure beyond 10 billion baht by 2027, aiming to sustainably elevate Thailand as a global content hub.
Mr. Jaturot Phakdeewanit, Director-General of the Tourism Department, stated that foreign film and series productions in Thailand continue to grow steadily. This is supported by diverse filming locations, skilled personnel, and government investment promotion measures, maintaining Thailand as a prime destination for global content producers.
The series "EVL" (Devil Lawyer), streaming on Netflix and owned by Netflix Worldwide Entertainment LLC in the United States, with Underdog Film Company Limited coordinating filming in Thailand, has a total production budget exceeding 130 million baht. It is another international project selecting Thailand as its main filming location, shooting in multiple provinces including Bangkok, Nonthaburi, Pathum Thani, Nakhon Pathom, Samut Prakan, Samut Sakhon, Chonburi, Nakhon Nayok, Prachinburi, Chachoengsao, and Kanchanaburi. This reflects Thailand's capacity and location diversity to support world-class content creation.
The producers applied for benefits under Thailand's foreign film production promotion measures and received approval for a cash rebate of 28% on qualifying expenses, consisting of a basic 20% rate plus an additional 8% for meeting specified activity conditions.
"The Cash Rebate scheme is a crucial mechanism attracting global film and series investments to shoot in Thailand, leading to job creation, domestic consumption of goods and services, and stimulating local economies in filming areas," Mr. Jaturot said.
Mr. Jaturot added that the Tourism Department aims to generate approximately 8 billion baht in revenue from foreign film and series productions in 2026, targeting to surpass 10 billion baht by 2027. This seeks to position Thailand sustainably as Asia's regional center for international film and content production, building upon the record 7.717 billion baht revenue in 2025 from 546 foreign productions, marking an all-time high economic impact.
"The film and series industry not only generates economic value from production spending but also distributes income to local businesses, creates jobs for Thai people, and promotes Thailand's image worldwide. The series 'EVL' demonstrates Thailand's strengths in personnel, filming locations, production support systems, and investment incentives, earning trust from global platforms like Netflix to invest and produce in the country."
/ State Policy /