The Department of Intellectual Property is advancing its crackdown on online intellectual property violations by partnering with digital platforms to use technology that detects counterfeit goods, thereby protecting consumers and building trust in Thailand's digital economy.
The Department of Intellectual Property is upgrading intellectual property protection in the digital realm by integrating cooperation with law enforcement agencies, private rights holders, and online platforms. It is leveraging technology to improve detection and interception of online intellectual property infringements, supporting the growth of Thailand's e-commerce sector, enhancing confidence among businesses and consumers, and strengthening Thailand's intellectual property ecosystem for sustainable development.
Oramon Sapthaweetham, Director-General of the Department of Intellectual Property, revealed that social media has become a key tool for business operations, including communication, publicity, and buying and selling goods and services through online platforms (E-commerce). Coupled with consumer behavior favoring digital channels to search, compare, and decide on purchases, this has resulted in the value of goods traded on online platforms (B2CE-commerce) in Thailand reaching 970 billion baht in 2025, with a projected increase to 1.8 trillion baht by 2030.
However, the rapid growth of e-commerce has led to increasingly complex and varied forms of online intellectual property violations. Offenders can quickly distribute and sell counterfeit goods widely, posing a significant challenge to protecting rights in the digital economy. Therefore, the Department of Intellectual Property is intensifying collaboration with law enforcement, private rights holders, and platform providers to enhance prevention and enforcement measures against online intellectual property infringements continuously. Statistics from the first five months of
2026 (January to May) show that 1,322 listings suspected of trademark and copyright infringements were suspended or removed from online platforms (Notice and Takedown). Further actions included seizing counterfeit goods from storage sites and warehouses, resulting in 116 arrests and confiscation of 224,042 items valued at 81,763,319 baht. These efforts help cut off counterfeit goods at their source and reduce economic damage to intellectual property owners.
Additionally, the department has collaborated with government and private sectors to develop more effective mechanisms and tools to prevent and combat intellectual property infringements, adapting to technological changes and new trade models. Most recently, on 22 June 2026, the department partnered with Meta Thailand to conduct a workshop on “Using the Brand Rights Protection Tool to Protect Brand Rights,” inviting experts from Meta such as Ing Sirikulbodi, Public Policy Manager for Facebook Thailand, and Just Wang, Intellectual Property Legal Advisor for Meta's Asia-Pacific headquarters in Singapore, to share knowledge and conduct workshops for over 50 private sector representatives and rights holders to enhance understanding and skills inusing theBrand Rights Protection tool—a technology that monitors, detects, and rapidly disables the sale of counterfeit trademarked goods and copyright-infringing content on Facebook platforms efficiently. This promotes fair use of rights, builds confidence for both Thai and international businesses, protects consumers by ensuring quality products, and strengthens Thailand's intellectual property ecosystem to be internationally recognized.
The department emphasizes that selling counterfeit intellectual property goods on online platforms carries legal penalties. Trademark counterfeiting offenses can result in up to 4 years imprisonment, fines up to 400,000 baht, or both. Copyright infringement offenses carry imprisonment from 6 months to 4 years, fines ranging from 100,000 to 800,000 baht, or both.
If the public notices the sale or dissemination of content that may infringe intellectual property rights online, they can report clues to the Intellectual Property Rights Enforcement Division, Department of Intellectual Property, by calling 02-547-4702, hotline 1368, or via the websitewww.ipthailand.go.th
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