The public is advised to compare prices and quality across various shops. Vendors must display clear price tags and sell at reasonable prices. Those who exploit the situation by raising prices will be investigated for costs and prosecuted under the law.
Mr. Jirawut Suwanart, Deputy Director-General of the Department of Internal Trade, revealed after officials visited Pak Khlong Talat 2 in Taling Chan district and Yodpiman Market in Phra Nakhon district on 11 Aug 2026 GMT+7 that demand for jasmine flowers and garlands typically rises before Mother’s Day. This year, jasmine supply is lower than last year, causing prices to increase according to market forces. The Department is closely monitoring prices, quantities, and price displays to ensure fair trade and prevent consumer exploitation during this high-demand period.
The survey found Grade A large jasmine flowers retailing at about 1,000 baht per liter, with wholesale prices around 850 baht per liter. Overall fresh jasmine prices range from 750 to 1,000 baht per liter depending on size, quality, freshness, and source. Jasmine garlands are priced between 35 and 300 baht each, varying by size, quality, and style.
Mr. Jirawut said most jasmine in the market comes from Nakhon Sawan and Kamphaeng Phet provinces. This year’s lower supply is due to heavy rains and cool weather reducing flowering, combined with extensive harvesting earlier in the season. Meanwhile, demand spikes during Mother’s Day, causing a short-term price increase reflecting supply and demand conditions.
“Consumers wishing to buy jasmine flowers or garlands for Mother’s Day should compare prices, quality, size, and quantity before deciding. It is not necessary to buy from the first shop encountered, as prices vary with quality and costs. Comparing options helps consumers find products that fit their needs and budget, ensuring fairness in purchasing,” Mr. Jirawut stated.
The Department has instructed vendors to clearly and openly display price tags so consumers can easily check and compare prices before buying. Vendors must sell at the displayed prices and at reasonable rates consistent with costs and market conditions, avoiding excessive price increases during periods of high demand.
If the Department finds abnormal price hikes or receives complaints about price gouging, it will investigate vendors’ costs and sales practices. If unjustified overpricing is confirmed, this may violate the Price of Goods and Services Act of 1999. The Department will enforce the law, under which offenders can face up to seven years imprisonment, a fine up to 140,000 baht, or both.
The Department will continue monitoring flower and related product sales during Mother’s Day to ensure fair trading in price, quantity, and price display. Consumers who encounter vendors without price tags, pricing inconsistent with displayed prices, or unfair trade practices can report these issues to the Department’s 24-hour hotline at 1569 or to provincial commerce offices for investigation and legal action.
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