The Tourism Authority of Thailand (TAT) joins forces with TikTok to advance Creator-Powered Tourism by engaging 300 creators to showcase Thailand’s charm to the global audience.
Ms. Thapanee Kiatphaibul, Governor of the Tourism Authority of Thailand (TAT), said that TAT aims to drive the Creator-Powered Tourism concept by harnessing the Creator Community’s power to share stories and the appeal of Thailand through creative perspectives.
This aligns with the behavior of modern tourists who prefer discovering destinations through authentic content shared by creators on digital platforms like TikTok, which plays a key role in connecting stories, people, and interest groups worldwide.
TAT is prepared to present Thailand across multiple dimensions—including culture, attractions, cuisine, and contemporary lifestyles—to broaden awareness among tourists, transforming inspiration into the decision to personally experience Thailand.
The TikTok LIVE Community Fest 2026 is held under the theme "Be Part of the Win" to celebrate creators' achievements and emphasize the community power behind every step of growth. Over 300 creators from various countries joined a Team Rally event in the Song Wat Road area to learn about the local history, architecture, riverside lifestyle, and local food.
They then transformed these real-life experiences into content, shifting from being travelers to becoming travel ambassadors, sharing their impressions of Thailand with both Thai and international followers, inspiring tourists to see, feel, and desire to travel. Participating creator teams have the chance to win travel packages within Thailand valued at over 300,000 baht.
The event also featured Meet & Greet activities, giving creators opportunities to engage with fans through creative and interactive sessions, alongside the announcement of the regional TikTok LIVE Community Fest 2026 awards in five categories, plus performances by artists, actors, and live creators.
TAT believes this collaboration with TikTok marks a significant step in leveraging creators to connect digital experiences with real travel, raising awareness and inspiring journeys, thereby encouraging tourists worldwide to visit Thailand continuously.