TAT Rides Lisas SaWaDiKa MV Trend to Promote Tuk-Tuk Tours at 4 Key Bangkok Landmarks

The Tourism Authority of Thailand (TAT) praises "Lisa" for bringing the word "Sawasdee" to global attention in the SaWaDiKa MV and building on soft power by inviting tourists to follow her path, taking tuk-tuks to check in at four major Bangkok landmarks.

Ms. Thapanee Kiatphaibul, Governor of the Tourism Authority of Thailand (TAT), commented on the popularity of the latest music video "SaWaDiKa" by Lisa Manoban saying TAT appreciates and admires her effort to bring the word "Sawasdee" to the world's eyes perfectly, reflecting the true Thai charm that always comes with a smile and friendliness. They believe this work will inspire people worldwide to want to experience Thai culture themselves.

Inviting tuk-tuk rides to follow four major Bangkok landmarks

To respond to and build on the soft power trend from the music video, TAT has launched a campaign inviting both Thai and foreign tourists to follow the trail by riding a "tuk-tuk" which is one of the iconic symbols and memorable images of Thai tourism, to check in at four key landmarks around Bangkok from afternoon to evening as follows:

• Wat Phra Kaew - The Grand Palace Starting the afternoon trip by exploring the Phra Nakhon area along the Grand Palace wall and admiring the majestic group of buildings and sparkling pagodas of Wat Phra Kaew in the sunlight.
  
  
• Sao Ching Cha - Wat Suthat Thepwararam Experience Bangkok from a classic perspective, especially in the evening when the light is beautiful, perfect for photos with outstanding Thai architecture.
  
  
• Chalerm Phra Kiat Gate - Odeon Circle Stop to check in at the landmark near Chalerm Phra Kiat Gate commemorating the king's 6th cycle birthday, symbolizing the gateway to Yaowarat.
  
  
• Yaowarat Road - Chinatown End the night by enjoying neon signs and city colors along with bustling street food restaurants lining both sides in this city area that never sleeps.

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