The Department of Internal Trade advances the project "Thai Helps Thai Flagship Products to Reduce Living Costs" offering essential goods and electrical appliances at special prices with discounts up to 62%, coordinating with the National Housing Authority to survey product needs locally, emphasizing full commitment to supporting the public, with phase one expected to reduce living costs by no less than 200 million baht.
On Friday, 23 October 2026, Mr. Watthanasak Suea-iam, Director-General of the Department of Internal Trade, disclosed that the Deputy Prime Minister and Minister of Commerce, Ms. Supachai Suthampan, is concerned about citizens, especially in flood-affected areas, and has ordered the Department to monitor the situation and implement the “Thai Helps Thai Flagship Products to Reduce Living Costs” project to ease public expenses.
The Department is rapidly driving the project in Bangkok, with coordination from the National Housing Authority to set up a sales point opposite Soi Romklao Housing 58, Lat Krabang district, to make essential goods more accessible and affordable to the public.
At the Romklao Housing event, more than 100 essential consumer goods across 5 categories are sold at special prices with discounts up to 62%. Highlighted products that significantly reduce daily expenses include:
Additionally, there are 76 other consumer goods and cleaning supplies covering daily essentials with discounts ranging from 10–61%. Personal care products such as shower cream, shampoo, liquid soap, and skin cream have discounts of 8–59%. Cleaning products including floor cleaner, laundry detergent, fabric softener, dishwashing liquid, and powder detergent are discounted 11–54%. Food and seasonings like oyster sauce, chili sauce, canned fish, instant noodles, fruit juices, and milk are discounted 8–42%. Cleaning tools such as mops, brooms, and scrubbing brushes are discounted 42–62%. These offerings help reduce daily living costs and assist those rebuilding their homes after the floods.
Simultaneously, the Ministry of Commerce recognizes the need for electrical appliances and household items damaged by flooding. Therefore, with cooperation from CP Axtra Public Company Limited and Lotus retail stores, over 30 electrical and daily use products are offered, including ACONATIC 1,700-watt grill reduced from 1,990 baht to 890 baht (55% off), ACONATIC 1.8-liter kettle reduced from 599 baht to 299 baht (50% off), and ACONATIC 0.8-liter rice cooker reduced from 890 baht to 459 baht (48% off). Other items include steam irons, vacuum cleaners, duvets, bed sheets, wheeled boxes, laundry baskets, and drawer cabinets.
Mr. Watthanasak expressed gratitude to manufacturers and businesses supporting the sale of these quality products at special prices. He also thanked CP Axtra Public Company Limited and Lotus for their cooperation in helping the public, as well as local district offices for facilitating venues and ensuring security during the sales.
"The Department of Internal Trade is coordinating with the National Housing Authority and local agencies to understand the types of products needed and the areas requiring additional support. We aim to provide assistance directly to those in need. Please be assured that the Ministry of Commerce will work fully and diligently for the people, as emphasized strongly by the Deputy Prime Minister," he said.
The project in Bangkok runs from 16 October 2026 to 5 January 2027, with 25 sales points weekly on Tuesdays and Fridays through Sundays, open from 08:00 to 16:00. The public can check sales locations via the Department’s LINE Official QR Code through their public relations channels to conveniently plan their shopping trips.
The Director-General added that the project has received good public interest and response. Initially, phase one is expected to reduce living costs by no less than 200 million baht, reflecting strong cooperation between government and private sectors in making affordable products accessible. The Department will continue monitoring the situation and ensuring trade fairness.
If the public encounters unfair trade practices such as incorrect weighing, unfair pricing, or consumer exploitation behaviors, complaints can be filed through the Department of Internal Trade hotline at 1569.
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