Recently, Ms. Lalida Pertwiwatthana, Deputy Spokesperson of the Office of the Prime Minister, revealed progress on implementing the advertiser identity verification measure on social media under the 'No ID, No Ads' initiative. This will officially take effect from 1 November 2026. She stated that this policy is a government collaboration led by the Ministry of Digital Economy and Society, under the supervision of Minister Chaiyachon Chidchob, aiming to enhance public safety against technology-related crimes.
Ms. Lalida clarified doubts about whether the measure applies only to Meta's platforms, confirming that this regulation does not target any single service provider but covers all social media service providers as defined by the announcement, including TikTok and others. The government allows each platform to choose technology and identity verification processes that align with their systems, provided they meet legal standards.
Regarding foreign advertisers, the Deputy Spokesperson stated that the measure also covers advertisements broadcast from abroad to users in Thailand. Foreign advertisers do not need to verify their identity in Thailand, but platforms can use identity document verification systems issued by the advertiser's home country authorities to enable tracing back to individuals if harm occurs.
Furthermore, after the law takes effect, the government will continuously monitor and evaluate results by tracking decreases in fraudulent advertising statistics and the speed of issue resolution. If any platform neglects compliance with the set standards causing harm from fraudsters, it may bear joint responsibility under legal provisions on a case-by-case basis.
The 'No ID, No Ads' measure is part of structural improvements in cybersecurity prevention. The National Police's Anti-Online Crime Center (ACSC) has found that fraud cases involving buying and selling goods and services on social media rank among the top online crimes reported by victims. Previously, the lack of an advertiser identity system allowed criminals to use mule accounts for transactions and evade arrest.
For citizens who encounter fraudulent ads or become victims, Ms. Lalida advised immediately collecting key evidence such as screenshots, advertisement links, advertiser account names, chat messages, and payment slips. Then promptly coordinate with banks to freeze accounts and file complaints via the AOC hotline 1441 or online reporting system, so law enforcement can request information from platforms to pursue legal action accordingly.
. State Policy .