The Minister of Tourism is delighted with the response to Vijit Chao Phraya 2026, expecting to attract over 4 million tourists and generate 8.6 billion baht in revenue, while urging organizers to keep showtimes precise to reward the audience's wait.
Mr. Surasak Phanjaroenworakul, Minister of Tourism and Sports, revealed details about the grand phenomenon event “Vijit Chao Phraya 2026,” now in its fifth consecutive year. He stated that this year’s event has received excellent acclaim and strong public response since day one, representing a highly worthwhile investment for stimulating the national economy. The Ministry of Tourism and the Tourism Authority of Thailand (TAT) have set goals to attract nearly 4 million tourists and locals to witness the beauty along both sides of the Chao Phraya River during the event period, generating at least 8.6 billion baht in economic circulation. This underscores the grandeur of the Chao Phraya River as the lifeblood of the Thai people showcased to tourists worldwide.
Mr. Surasak said the event aims primarily to drive the festival economy and promote night tourism to extend visitor stays and encourage spending. This will genuinely distribute income to grassroots levels, benefiting restaurants, hotels, and viewing points along both riverbanks, as well as boat operators ranging from small tour boats to large cruises that are highly booked. This contributes to employment and income circulation in riverside communities, supported by excellent cooperation from both government agencies and the private sector.
“The most important aspect is tourist safety. We thank the Royal Thai Police, marine police, and boat operators who have jointly enforced strict traffic and safety measures. When we invited ambassadors from several countries to experience the atmosphere on the evening of 13 November 2026, they were all impressed by what Thailand presented—the beauty of fireworks, colorful reflections on the water, and the riverside lifestyle. This year, we aimed to make the event more beautiful and grand than ever. All the ambassadors are ready to help promote Thailand’s charm further,” he added.
Additionally, reports indicate that at several locations, people and tourists began arriving to secure riverside spots as early as midday. Therefore, organizers have been instructed to strictly maintain the schedule for all performances, as delays or early starts—even by 5 or 2 minutes—would affect the feelings of those who came specifically to watch. Strict punctuality is a way to honor their dedication and ensure their trip is worthwhile.
The “Vijit Chao Phraya 2026” event is held under the concept “Light of Imagination,” presenting cultural, historical, and riverside lifestyle heritage through light, color, sound, projection mapping, and installation art. It covers 19 key sites along both banks of the Chao Phraya River, from Rama VIII Bridge to Rama III Bridge. Highlights include a laser and music show at Rama VIII Bridge, over 800 drones forming patterns at Wat Arun, cultural performances at Wat Kalayanamitr, and spectacular fireworks along the river. The event is free for tourists and the public daily from 13 November to 13 December 2026, between 6:00 pm and 10:00 pm.