“100PLUS PRO” teams up with the Netflix show "Physical: Asia" to invite a challenge of strength and endurance through a TikTok Challenge with exclusive prizes.
The beverage brand “100PLUS” has partnered with the well-known performance competition show from Netflix, Physical: Asia. They are moving forward with a campaign called “100PLUS PRO UNLOCK YOUR 100.” This campaign invites people to unlock their own strength potential through challenging online and offline activities aimed at health and fitness enthusiasts. It also introduces “100PLUS PRO,” a new clear formula drink enriched with protein, vitamins B3, B6, B12, and BCAAs, highlighting its benefits to refresh and aid muscle recovery.
The first activity launches an online challenge on TikTok, inviting everyone to push their limits via the TikTok Challenge on 100PLUS PRO Thailand’s TikTok channel from 28 Nov 2025 to 31 Dec 2025. Participants choose one of three pro moves to perform continuously for 100 seconds: Squad Hold – testing leg and core strength; Rhythm Planking – training balance, endurance, and rhythm; and Human Flag – a difficult move showcasing full-body strength by holding the body parallel to the ground like a waving flag. Exclusive prizes from 100PLUS PRO await the winners.
Additionally, the campaign “100PLUS PRO Unlock Your 100” amps up excitement by bringing the intensity of the show Physical: Asia to life at a landmark in central Bangkok, Asiatique, on 5 Dec 2025. The concept “Stone Totem” replicates the show's signature stone-pulling competition by turning it into a giant 100PLUS PRO bottle challenge. This event invites Thai participants to test their physical limits under the theme Unlock Your 100: The Physical Conquest, powering through to pull the giant 100PLUS PRO bottle and compete for exclusive prizes. More details are available on Facebook:100PlusThailand