"ThaiBev" Embracing royal aspirations to implement projects aimed at benefiting communities and fostering happiness among people on the auspicious occasion of 2026 - 2027.
On 9 January 2026, marking the auspicious occasion of the years 2026 and 2027, which include special commemorations as follows:
Year 2026
Year 2027
Thai Beverage Public Company Limited, led by Mr. Thapana Sirivadhanabhakdi, Chief Executive Officer, respectfully embraces the first royal command of His Majesty King Maha Vajiralongkorn Phra Vajiraklao, King Rama X, to “carry on, preserve, and develop, and to rule the land with righteousness for the benefit and happiness of the people forever.” They also adopt the sufficiency economy philosophy inspired by His Majesty King Bhumibol Adulyadej the Great, the late King Rama IX, as a guiding principle to expand their work aiming to “create benefits for communities and bring happiness to the people.”
With deep gratitude for His Majesty's boundless benevolence, ThaiBev, together with private sector partners and business networks within communities, humbly dedicates efforts to improving the quality of life of Thai people, fulfilling the royal aspirations of King Rama X and King Rama IX as loyal subjects during this auspicious occasion of 2026 and 2027.
ThaiBev places importance on sustainable development in all dimensions, continuously strengthening and securing communities. In 2015, it collaborated with government, private sectors, and community organizations to drive grassroots economic development by establishing the Ru Rak Samakkhi Social Enterprise (Thailand) Company Limited (formerly Pracharath Rak Samakkhi Social Enterprise (Thailand) Company Limited), operating nationwide and in every province. At the end of 2025, ThaiBev expanded community initiatives by launching the “With Loyalty and Devotion: Creating Benefits for Communities and Happiness for People” project, establishing the Strong and Sufficient Community (Thailand) Company Limited and companies at the district level across the country, based on the social enterprise concept.
The focus remains on creating benefits for communities and people’s happiness, while fostering opportunities for collaboration (Integrated Platform), enhancing the capabilities of people at the district level, and bringing benefits to local areas. It also aims to jointly develop and elevate local areas to the global level, alongside applying global knowledge and standards to local development (Drive Local to Global and Bring Global to Local).