King Power partnered with Butterbear to open the new KING POWER BUTTERBEAR store at Don Mueang Airport’s domestic departure terminal, inviting Butterbear dads, Mummy Bears, and travelers to enjoy happiness, charm, and sweetness before their journeys.
The KING POWER BUTTERBEAR Don Mueang branch launched under the 'Sundae Sweetheart' theme, evoking the warm and bright atmosphere of Butterbear’s Dessert Parlour. It features highlights such as two large Butterbear figures, a cute photo spot, and Butterbear’s mailbox where fans can write messages, adding a special moment before starting their travels.
A key feature of this branch is the blue-tagged products, which can be purchased without needing an international flight, covering both food and non-food items. Exclusive to Don Mueang is the Butterbear 'Buttery Sweetheart' drawstring cloth bag, designed specially under the Sundae Sweetheart theme, catering to collectors and Butterbear fans.
Butterbear had previously opened a branch at King Power Suvarnabhumi Airport. The Don Mueang location marks another significant step in expanding the brand experience into airport locations.
Additionally, King Power has opened SEEK ‘N KEEP CLUB, a multi-brand lifestyle store located on the third floor of Terminal 2 at Don Mueang Airport. It gathers popular characters from around the world, such as Monchhichi, Care Bears, Esther Bunny, and Disney, offering travelers iconic products to brighten and enliven their journeys.
The openings of KING POWER BUTTERBEAR and SEEK ‘N KEEP CLUB at Don Mueang Airport invite travelers to stop by and add happiness while experiencing a retail space that perfectly blends charm, fun, and emotion, creating memorable moments from the very start of every trip.