There is still a trend of rising prices. "Gold prices today" have soared as the public rushes to sell. "Ornamental gold" Jewelers must reserve over 100 million baht to accommodate gold purchases.
At 1:00 p.m. on 29 Jan 2026 GMT+7, reporters observed that in Khon Kaen Municipality, many people brought ornamental gold items such as necklaces, bracelets, rings, and amulet frames to sell or pawn at shops. This followed the price of ornamental gold surpassing 80,000 baht per baht-weight. People who had kept ornamental gold sold some to cover household expenses, while others bought gold fearing prices would continue to rise.
Mr. Ekkalak Chanawirat, 47, owner of Uthen Gold Shop, revealed that today the sale price of ornamental gold reached 81,900 baht per baht-weight, marking the highest price increase in the country's history, compared to under 80,000 baht yesterday. He added that prices are expected to rise further due to global risks of war, which is the main factor driving investors who previously invested in currencies to return to gold investments in large volumes.
According to forecasts of potential war, gold prices might surge to 100,000 baht per baht-weight. Since morning, many people have continuously come to sell ornamental gold at the shop. The shop has prepared cash reserves in the eight-figure range to accommodate sellers during this period. He also advised gold investors that gold can be a short-term investment, but for the long term, various factors must be considered to avoid losses.