Good Products of Uthai Event Advances Safe Agricultural City Strategy, Opens Market Competition Channels

The Provincial Commerce Office has teamed up to advance the safe agricultural city strategy by organizing the "Good Products of Uthai" exhibition, aiming to expand marketing channels and promote Uthai’s lifestyle tourism to increase recognition.

Mr. Itthipong Tanmani, Deputy Governor of Uthai Thani, presided over the press conference for the "Good Products of Uthai: The Charm of the Waterways" event at Sakae Krang Market, Mueang Uthai Thani District, on 2 February 2026. He stated that the event aims to drive the goal of developing the province into a “Safe Agricultural City, Eco-tourism with Joy, and a Happy Uthai Society,” and to upgrade the standards of safe and organic agricultural production to higher value. The focus is on enhancing production efficiency in both quantity and value and developing the economy based on modern entrepreneurs. This year’s event marks the 5th and 6th consecutive editions following strong responses to previous events.

The main concept of the event is “The Waterways of Uthai: The Roots of Life and the Origin of Community Treasures,” aiming to showcase Uthai Thani’s identity through quality community products, creating a modern, trustworthy local product image that can compete in the market.

Highlights of the event include exhibitions and sales of safe agricultural products, organic produce, processed agricultural goods, and distinctive community products from at least 50 booths operated by Uthai Thani entrepreneurs, such as:

• Processed snakehead fish products: Freshwater fish famous in the province, including fermented snakehead fish, dried snakehead fish, single-sun dried snakehead fish, and snakehead fish chili paste.
• Uthai Thani woven fabrics: From the Ban Phunsuk weaving group, developed into contemporary garments.
• Somsa fruit products: The province’s signature fruit, processed into inhalants, essential oils, and food items.
• Other products: Processed cocoa, Thai herbal products, silverware, handicrafts, leather goods, and organic agricultural products from various communities.

Additionally, the event features business matching activities to provide opportunities for entrepreneurs to meet partners and expand markets, along with sales promotions to enliven the event, including "Golden Minute" special deals with discounts over 50%, and the "1-Hour Golden Promotion: The More You Buy, The More You Save".

The "Good Products of Uthai: The Charm of the Waterways" event will be held twice: the 5th edition from 5 to 9 February 2026 at Central Pinklao Shopping Center, and the 6th edition from 11 to 15 February 2026 at Paradise Park Shopping Center, Srinakarin.