Songkran 2026: Pattaya Beach Tops Mobile Data Usage for Water Festival

AIS revealsinsightsinto digital and mobile network usage behaviors of Thai people during the Songkran Festival 2026, finding"Pattaya Beach"in Chonburi Province leads the water play spots in terms ofdatausage via mobile phones.

On 16 April 2026, AIS revealedinsightsinto digital usage behaviors of customers and Thai people during Songkran 2026, employing AI and Autonomous Network technologies to upgrade both mobile and home internet networks to support increased usage throughout the festival. This year, it was found that"Pattaya Beach, Chonburi Province"is the water play spot with the highestdatausage, reflecting the popularity of this major national tourist destination.

Meanwhile,social mediaplatformssuch as Facebook and TikTok topped the list ofmost popular applications,aligning with the growth of short video content consumptionandstreaming,which continue to expand, indicating a behavior of consumingcontentat any time, especiallycontentin the"sports"category,which is the most popular on AIS PLAY.

Data collected on user behavior from 13–15 April 2026 revealed interesting statistics about mobile and home internet usage by customers and Thai people during this joyful festival:

• 5G data usage during Songkran grew by 86.7% compared to normal periods.
• The top 5 popular water play spots nationwide with highestdatausage are Pattaya Beach (Chonburi), Bangsaen Beach (Chonburi), Saeng Chan Beach (Rayong), Khao Thip Road (Chanthaburi), and Silom Road (Bangkok).
• Provinces with the highest mobiledatausage include Bangkok, Chonburi, Nakhon Ratchasima, Samut Prakan, and Chiang Mai.
• Provinces with the highest home internet usage are Bangkok, Chonburi, Nonthaburi, Pathum Thani, and Samut Prakan.
• Inbound tourist numbers grew 6.68% year-over-year during the same period, with the most visitors coming from China, the United States, and Hong Kong, respectively.
• The main roads with the highest usage from 11–15 April 2026 were Phetkasem Road, Phahonyothin Road, Sukhumvit Road, and Mittraphap Road.
• The most popular public transport hubs with highest usage from 11–15 April 2026 included Don Mueang Airport, Suvarnabhumi Airport, Krung Thep Aphiwat Central Terminal, Bangkok Bus Terminal, and Nakhon Ratchasima Bus Terminal.
• The most popular mobile applications by usage were Facebook, TikTok, YouTube, Instagram, and websites; on home internet, YouTube, TikTok, AIS Play, Facebook, and Instagram topped the list. The highest viewed content category on AIS PLAY wassports.The growth rate ofspecial privilegeredemptions during Songkran from 11–15 April 2026 increased by 15%. The top three special privileges redeemed using AIS Points were discounts at Café Amazon, unlimited 2Mbps internet for one day, and discounts on Swensen's mango sundae ice cream.