Durian vendors in Buriram all agree that the 100-baht durians sold by “Pimrypie” have not affected durian sales in the province. Consumers in Buriram understand well the difference between 100-baht durians and premium durians. Those wanting to enjoy the best durians know it requires investment. They believe the trend is more politically motivated.
On 28 Apr 2026 GMT+7, reporters observed the atmosphere at durian shops in Buriram following the controversy over 100-baht durians. Vendors continued their normal sales, with customers buying as usual, showing no interest or wait for the 100-baht durians, as most consider it unlikely.
Mr. Kritwikorn Eksuwan, 40, owner of Heng Prasert Fruit Shop, said his family has sold durians for over 60 years, enduring many trends. Regarding the 100-baht durian issue, he is not concerned, viewing it as just a trend that has not affected his sales, which remain steady.
Similarly, Ms. Nilobol Lahnak, 56, a durian vendor at the Night Bazaar Market in Buriram Municipality, said her durian sales remain unchanged and unaffected because consumers understand the quality.
Durians come in various grades. The 100-baht durian may be undersized, lower grade, or part of a promotion, which is normal. If a 100-baht durian were premium grade, it would be rare and temporary. No one can consistently buy expensive durians and sell them cheap. She advised durian lovers that buying durians with the shell on is like buying a lottery ticket, as you can't see inside.
Regarding the current trend, she said that although she usually avoids politics, she suspects it is more of a political attack than anything else.