THAIFEX - Anuga Asia 2026 opened with NSL Foods presenting future food innovations under the Food Innovation concept, emphasizing quality, deliciousness, convenience, halal standards, healthiness, and comprehensive offerings to promote Thai food innovation globally.
On 26 May 2026, reporters covered the opening of THAIFEX - Anuga Asia 2026, a food and beverage trade fair held from 26 to 30 May 2026 at IMPACT Muang Thong Thani, which has officially commenced. The event features participation from companies includingNSLFoods Public Company Limited (NSL Foods), which marked its 23rd anniversary grandly under the theme Happier Together Your Daily Taste of Joy – serving happiness together with easy daily deliciousness. This reinforces its image as a leading Thai food company growing as an OEM producer of hot sandwiches for 7-Eleven convenience stores, as well as a full-range food, bakery, and beverage manufacturer with export networks covering over 23 countries worldwide. NSL continues to grow alongside Thai food innovation on the international stage at THAIFEX – Anuga Asia 2026.
At this year’s event, NSL presented the concept NSL Happier Together Your Daily Taste of Joy – serving happiness together with easy daily deliciousness, reflecting growth based on quality, trust, and innovation through product lines designed for modern consumers seeking convenience, taste, and global standards. Offerings include desserts and ready-to-eat foods like Kroven mango sticky rice and various rice bars created for busy lifestyles. NSL also accelerates its international market expansion through NSL Intertrade (2023) Co., Ltd., leveraging over 20 years of global market experience by showcasing export products such as Natural Bloom coconut milk, Coco Cool coconut water, and Jus Cool fruit juices, highlighting the potential of Thai food and beverages in international markets.
Another highlight is the launch of new innovations selected for the New to Market Street zone at THAIFEX – Anuga Asia 2026, including Lisno Black Truffle Cream Cheese, a premium, smooth cream cheese infused with the distinctive aroma of black truffle and an accessible flavor profile that meets the desires of younger consumers seeking premium everyday food experiences.
Simultaneously, NSL distinguishes itself with KHOW THANG: The Next-Gen High-Protein Rice Bar (LaabFlavour), a high-protein rice bar innovation chosen as a finalist in the THAIFEX – TasteInnovation Show 2026. It builds on Thai culinary identity with Laab flavor, combining chicken breast and Mhon sesame—Thai superfoods—enhanced with BCAAs and L-Carnitine, catering to health-conscious consumers with a convenient, ready-to-eat, portable product that provides complete nutrition.
Additionally, reporters noted that beyond product development, NSL advances business opportunities through NSL HORECA Solutions, a comprehensive solution for restaurant, hotel, and café operators offering savory and sweet bakery products, specialized menu development, catering, and food service. A team of chefs and researchers collaborates to enhance competitiveness, providing quality, tasty, and convenient catering and food service with items like rice bars served at booths and food trucks. NSL BAW (Bake A Wish) also offers Osaka cream puffs with a Japanese homemade recipe known for their soft, delicate texture, reflecting NSL's expansion into premium products for lifestyle and gift markets suitable for all special occasions. Another key strategy is targeting the halal market through NSL Halal Destination, offering a range of halal-certified products available in convenience stores, including hot sandwiches developed with the Neua Tae brand, as well as breads and beverages, supporting growth in the OIC countries market by researching and developing flavors aligned with regional consumption cultures.
In sustainable business operations, NSL continues to support Thai farmers and elevate Thai raw materials globally under the Product of Thailand concept through responsible sourcing of coconuts, lychees, tamarinds, and rice, alongside compliance with international production standards to create sustainable value across the supply chain. In terms of investment, NSL plans to open the NSL Integration factory in the third quarter of 2026, a new facility supporting comprehensive production of bread, bakery, and ready-to-eat foods, reflecting plans to enhance competitiveness and meet growing global market demand.
Reporters also highlighted NSL’s recognition with national awards in 2025, including the Prime Minister’s Export Award 2025 for Best Sustainable Export from the Department of International Trade Promotion, Ministry of Commerce, and the Best Company Performance Award from the Stock Exchange of Thailand, underscoring the company’s growth alongside sustainability. NSL will showcase its innovations and products at THAIFEX – Anuga Asia 2026 at booth 3-B01, Challenger Hall 3, from 26 to 31 May 2026. For more information, visit Facebook: NSL Foods PLC and www.nslfoods.com.