Thai Beverage Public Company Limited (ThaiBev) and the TCC Group held a ceremony to express condolences and honor the benevolence of Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati, Krom Luang Rajsarinisiri Patchra, the eldest daughter of His Majesty the King.
Thai Beverage Public Company Limited ("ThaiBev") and the TCC Group, led by Mr. Thapana and Mrs. Papatchaya Sirivadhanabhakdi along with Mr. Chotiphat and Mrs. Atinan Pechanon, Mr. Somphat and Mrs. Wanlapa Traisorat, and Mrs. Thapanee Techacharoenvikul, together with the board of directors, advisors, executives, and employees of the TCC Group—including Thai Group Holdings, Asset World Corporation, Thai Beverage, BJC-Big C, Frasers Property, and TCC Private companies—held a memorial ceremony to honor Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati, Krom Luang Rajsarinisiri Patchra, at the Plenary Hall of the Queen Sirikit National Convention Center on Monday, 22 June 2026 GMT+7.
ThaiBev and the TCC Group collectively mourned with deep sorrow the passing of Her Royal Highness Princess Bajrakitiyabha Narendiradebyavati, Krom Luang Rajsarinisiri Patchra, a royal figure renowned for her compassion, wisdom, and exemplary conduct. She devoted her life to serving the nation and its people, earning the love, respect, and reverence of all Thai citizens nationwide.
Her Royal Highness Princess Bajrakitiyabha dedicated herself to helping and alleviating the suffering of the people with compassion for all communities. She served as Chairperson of the Volunteer Foundation for the Needy under the Thai Red Cross Society, which plays a crucial role in systematically and comprehensively assisting disaster victims.
She emphasized justice, equality, and human dignity in all aspects. With her legal expertise and diplomatic vision, she advanced United Nations mandates on protecting vulnerable groups and was appointed as a goodwill ambassador for the rule of law by the United Nations Office on Drugs and Crime (UNODC). Her contributions on the international stage brought great honor and pride to the Thai people.
Additionally, she held military and security roles, having been granted the highest military ranks of female General, Admiral, and Air Chief Marshal in the Thai armed forces. She was graciously appointed Deputy Commander of the Royal Security Command (at the special general rank). Her dedication to national service reflected her perseverance, strength, and self-sacrifice, making her a distinguished role model for Thai women in national security and civic responsibility.
Her compassion, exemplary conduct, and royal duties performed for all people and the Kingdom of Thailand will remain forever in the hearts of the Thai people, serving as a guiding light.
ThaiBev and the TCC Group solemnly honor her boundless benevolence and pledge to carry forward her precious royal legacy eternally.
