The opening ceremony"Saha Group Fair & Fest 30th Edition"drives the economy, uniting over 100 Saha Pathana affiliated companies to stabilize prices, reduce living costs, and offer four full days of fun shopping, while making history with 20 partnership deals.
On 25 June, reporters reported that Saha Pathana Group launched the 30th Saha Group Fair & Fest under the concept "Let's Go Together," gathering over 1,000 consumer products from more than 100 affiliated companies, fixing prices against the economic situation to ease the public's living expenses. The event also aims to create new economic opportunities through signing cooperation agreements with partners for 20 projects, featuring entertainment activities and upskilling and reskilling seminars over four days from 25-28 June 2026 at Halls 98-100, BITEC Bangna, from 10:00 to 21:00. Those interested can follow news, promotions, and activities on Facebook: sahagroupfair or at sahagroupfair.com.
Mr. Thammarat Chokwatana, CEO and Chairman of the Executive Board of I.C.C. International Public Company Limited and chairman of the Saha Group Fair & Fest organizing committee, said that despite current economic uncertainties caused by war and energy volatility pushing production raw material costs higher, Saha Pathana Group still maintains its policy to fix product prices and offer special promotions to reduce consumers' living expenses at this event.
The event features over 1,000 quality products for consumers to choose from, covering food, beverages, household items, clothing, fashion products, cosmetics, sports equipment, pet products, and much more. Well-known brands participating include Mama, Farmhouse, BSC, Wacoal, Erawan, Lacoste, Pau, Suay Sat, Systema, Shokubutsu, Kodomo, Welcare, among others. Special promotions and benefits are also offered by leading financial institutions such as Kasikornbank, ttb, Krungsri, First Choice, Bangkok Bank, UOB, and ICBC. Additionally, customers can use ShopeePay for purchases with exclusive discounts and cashback. There is also a Fest Space zone where consumers can use receipts to join prize draws for items like mobile phones, home appliances, and Saha Pathana products.
Regarding business direction, Mr. Thammarat said that Saha Pathana Group continues to invest and build partnerships to prepare for future business opportunities. At the event,the Saha Group Fair& Fest this year will see the signing of memorandums of understanding and cooperation agreements with partners for 20 projects—the highest in 30 years—covering digital and artificial intelligence (AI) technology, domestic and international trade and investment, digital trade ecosystem development, health promotion, urban and real estate development, personnel development, and lifestyle businesses.
A new highlight this year is the Saha Group Restaurant zone, bringing together legendary famous Japanese eateries in one place: Ramen Korakuen, Japan's largest ramen franchise; Unagi Yondaime Kikukawa, a traditional eel rice bowl restaurant with over 90 years of history; and Daishogun Burger, Japan's number one champion wagyu beef burger restaurant. Special activities include diverse entertainment catering to all generations over four days, free to attend, featuring concerts by famous Thai and international artists, fashion shows, contests, and seminars for upskilling and reskilling.
"The Saha Group Fair & Fest is not only a showcase of innovation and special-priced products but also a comprehensive fair and festival in one. It serves as a platform connecting consumers, business partners, and society to grow together. This year, we are committed to delivering quality products at great value, business opportunities, knowledge, and joyful experiences so everyone can move forward together under the concept 'Let's Go Together.'"Mr. Thammarat said.