Jiulanfeng announced the success of its inaugural trip, leading over 100 devotees to China to pay homage to the deity Naja and participate in the annual sacred ceremony.
On 25 July 2026, it was reported that Jiulanfeng Co., Ltd., specialists in faith and Chinese cultural tourism, led over 100 devotees to the People's Republic of China from 17 to 21 July to pay homage to the deity Naja and take part in the annual sacred ceremony. This event is one of the most important traditions, carried on for over a thousand years, attracting believers from across China and abroad.
The group of devotees visited key sites related to the deity Naja and performed ceremonies according to local customs, while closely studying the history, beliefs, and cultural heritage of each area.
Ms. Pimchanok Kulcharatsana, Chief Executive Officer (CEO) and founder of Jiulanfeng Co., Ltd., said that before founding the company, she spent over a year studying Chinese language in preparation for doctoral studies, while continuously exploring pilgrimage routes to deities, shrines, temples, and sacred sites across China to study the history, beliefs, culture, and context of each location firsthand.
She explained that this experience became the foundation for establishing Jiulanfeng Co., Ltd., with a vision to develop faith-based tourism routes grounded in comprehensive historical, cultural, and belief-origin data, offering travel experiences rich in faith, knowledge, and understanding of Chinese civilization.
Ms. Pimchanok added, “Jiulanfeng was founded with the intention to connect Thai devotees correctly with the origins of Chinese history and culture. We believe that good travel is not just about reaching a destination but about providing travelers opportunities to learn the roots of beliefs, appreciate historical value, and gain meaningful experiences. The success of this inaugural trip marks an important step for our company in elevating faith and cultural tourism to China for Thai travelers.”
She invited all devotees and interested individuals to meet the Jiulanfeng team and participate in free food distribution during the 2026 Vegetarian Festival from 8 to 18 October at the Naja Tai Tze Shrine (Temple of Enlightenment) on Phutthamonthon Sai 2 Road, to help preserve this fine tradition, share merit, and foster a giving community.