The early-month holiday was bustling as many people flocked to use their benefits. The "Thai Chua Thai Plus" program and state welfare cards led to crowded stores, with popular items selling exceptionally well. These included instant noodles and canned fish.
On 2 Aug 2026 GMT+7, reporters observed that the atmosphere at PN Super Shop, a major retail store in Mueang Chai Nat District, was lively with many people using their rights under the Thai Chua Thai Plus program and the third installment of the state welfare card scheme. The turnout was high as the day was a weekend holiday and the start of the month when many receive their salaries.
This increased shopping activity led the store to display price tags and facilitate customers by opening three checkout lanes. These allowed customers to pay quickly by facial recognition or QR code scanning, reducing congestion. The queues were very long and the store was so crowded that walking space was limited.
Popular items that many families purchased included instant noodles, canned fish, rice, detergent powder, cooking oil, and coffee. Other daily necessities were also bought according to individual needs.
Nevertheless, people unanimously agreed that the Thai Chua Thai Plus program effectively stimulated the economy, even if only temporarily. It has helped revive the economy for a while, allowing many families to have essential food and supplies at home, sustaining them each month.