In Buriram, egg prices continue to rise relentlessly, increasing by another 20 satang per egg to push the price up to 4 baht each. Local sellers in Buriram province can only smile wryly and lament, “We can’t get rich anymore,” while urging the government to extend the “Thai Help Thai Plus” program to help sustain living costs.
On 7 August 2026 in Buriram province, reporters reported that the network of egg farmers' cooperatives—including the Paed Riew Egg Farmers' Cooperative Ltd., Chonburi Egg Farmers' Cooperative Ltd., Chiang Mai-Lamphun Egg Farmers' Cooperative Ltd., and the Lower Nan River Egg Farmers' Cooperative Ltd.—sent letters to cooperative members and egg farmers announcing a price increase for mixed farm-gate eggs by 20 satang per egg or 6 baht per tray. The price was raised from 3.80 baht to 4.00 baht per egg, effective from Friday, 7 August 2026, until further notice.
The atmosphere at retail stalls and many fresh markets reflected the heartfelt concerns of small business operators.
Ms. Pornlada Worarit, 48, an egg seller at the Phutthaisong Municipality Fresh Market in Phutthaisong district, Buriram province, expressed her frustration. Although the higher retail prices might suggest to outsiders that sales are booming and profits are high, the reality is quite the opposite. The cost of purchasing eggs has soared, leaving almost no profit per egg. Moreover, the working capital needed for the shop has doubled, and total sales have declined because regular customers are cutting back, buying only half a tray instead of a full one as before. The egg seller admitted with concern that currently, “We can’t get rich anymore.”
Meanwhile, Ms. Sombat Anontree, 64, another egg seller, said she had already been notified that on 7 August 2026, egg prices would increase to 4 baht per egg. Amid the egg price crisis, she still has some support from the “Thai Help Thai Plus”
program, a government assistance initiative that helps reduce expenses on essential consumer goods, enabling people to access products at affordable prices. She feels fortunate that this program has come in time to ease the hardship but is worried that if it ends soon—since only one month remains before the program expires—people will face a much heavier cost of living burden.
She therefore calls on the government and related agencies to consider “extending the Thai Help Thai Plus program” to help sustain purchasing power and alleviate the public’s difficulties during this period.