Combining the strengths of a Trusted Media and an InsurTech leader, they create a new standard for insurance that is easy to understand and accessible, launching "Thairath CareSure."
Thairath Group, a leading media organization in Thailand, has partnered with Thaivivat Insurance Public Company Limited, a leader in insurance innovation, to develop a new model for accessing insurance by combining the strengths of Trusted Media and InsurTech Leader to transform insurance into something familiar, easy to understand, and suited to the lifestyles of modern Thais.
This collaboration aims to close the gap between "awareness of the importance of insurance" and "starting to have coverage" by leveraging strengths in media, content, technology, and insurance expertise to develop a new approach connecting Thais to suitable protection through the launch of the project "Thairath CareSure."
Amid life's uncertainties, many Thais have become more aware of risk management, but many have yet to start coverage because they see insurance as complicated, cumbersome, or are unsure which protection suits them.
The key challenge is not just product access but creating correct understanding and helping consumers confidently choose coverage. Thairath and Thaivivat Insurance have developed this collaboration model to shift perceptions of insurance into part of everyday risk management planning.
The core of this alliance is perfectly connecting the strengths of both organizations.
This collaboration is a new model connecting "knowledge" and "understanding" with "coverage" for the greatest benefit of the Thai people.
Mr. Watchara Watcharapol, Co-CEO of Thairath TV and Thairath Online, said that today, the role of media goes beyond news and entertainment; it must also build knowledge, understanding, and connect people to useful life resources. The partnership between Thairath and Thaivivat Insurance stems from a shared vision to make insurance easier for Thais to understand by using Thairath's ecosystem to present complex topics in a relatable way and connect consumers to appropriate coverage. We hope "Thairath CareSure" becomes a mechanism enabling Thais to begin risk management planning and care for themselves confidently.
Mr. Thepphan Asawathanakul, Deputy Managing Director of Thaivivat Insurance Public Company Limited, said that Thaivivat Insurance believes insurance should not be complicated or accessible only to some groups, but a service that provides reassurance and suits everyone's lifestyle. For over 75 years, they have continuously innovated in products, technology, and services. This partnership with Thairath combines their strengths, with Thairath expanding understanding and access, and Thaivivat bringing expertise and innovation to deliver solutions that make coverage easier to access and quality care available when unexpected events occur.
The first step of the "Thairath CareSure" project begins by offering two online insurance products designed and underwritten by Thaivivat Insurance, guided by the concept "easy to understand, easy to choose, easy to start." They address everyday life risks. Cancer insurance "No Fall"
"Thairath CareSure" is therefore an important step toward new innovations to enhance Thai access to insurance, making it more convenient and comprehensive. Those interested can learn more about the project and products at https://www.thairath.co.th/shopping/caresure