Samsung enhances Samsung TV Plus to provide a Connected TV experience, allowing viewers to watch Thai content in high definition for free without downloading apps or adding boxes. It pioneers the expansion of local channel lineups by bringing in Thairath TV as the first partner.
18 Aug 2026 GMT+7 Thai Samsung Electronics Co., Ltd. Advances the Connected TV home entertainment experience on Samsung Smart TV. As the first TV brand to elevate streaming Thai-language content on smart TVs, it offers Thai viewers access to “Thairath TV Channel 32.” This is available via Samsung TV Plus, a Free Ad-Supported Streaming TV (FAST) platform, seamlessly accessible by simply plugging in the TV, connecting to the internet, and selecting the desired channel. It meets the needs of modern viewers seeking convenience, speed, and an all-in-one screen experience, perfectly connecting traditional TV viewing with a digital lifestyle.
Thairath TV is the number one news bureau and the first Thai news channel launched on this platform starting today. Samsung plans to expand the local channel lineup further, with leading media channels like PPTV soon to be added. Increasing Thai channels on Samsung TV Plus reflects a key market trend: viewers still want the familiarity of traditional TV but prefer to watch it conveniently on internet-connected smart screens.
Regarding Samsung TV Plus, this free ad-supported streaming television platform carries the concept “Discover free, popular content tailored just for you.” or “Discover free, popular content tailored just for you.” Users can enjoy 100% free content covering news, sports, movies, lifestyle, entertainment, Thai music channels, and popular shows through more than 70 channels in Thailand.
It requires only an internet connection via Samsung Smart TV models from 2019 onward and a Samsung account, along with the latest 2026 Samsung TV lineup featuring flagship display technologies like Micro RGB, OLED, and Neo QLED, enhanced by full AI capabilities. There is no need to download additional apps or install external devices, breaking the old limitations of relying on antennas or set-top boxes. This makes accessing content "clear, fast, easy, and all in one place."
Thairath TV joining Samsung TV Plus marks a significant step in expanding audience access on the Connected TV platform. It delivers image quality twice as sharp as other platforms thanks to Samsung TV's AI Upscaling technology, the increased bitrate from 6 Mbps to 12 Mbps by Thairath TV, resulting in clearer news, live programs, and familiar content, with smoother playback of fast-moving scenes.
Launching Thairath TV on Samsung TV Plus reinforces Samsung’s vision of evolving the “screen” beyond a display to become a home entertainment and content hub that effectively increases reach and engagement with audiences, fully supporting Connected TV viewing habits seamlessly.