The Minister of Public Health urged people not to create drama over Lisa mixing drinks and finishing a glass on a program, noting that the show is not broadcast in Thailand. He emphasized focusing on intent and advised those sharing the content to blur brand logos to avoid violating Thai law.
On 18 Sep 2026 GMT+7, Mr. Patthana Prompat, Minister of Public Health, spoke to reporters about the buzz regarding the globally famous Thai artist Lisa, or Ms. Lalisa Manoban, appearing on a foreign program involving alcoholic beverages. The show clearly displayed brand names and taught how to mix alcohol-based drinks. The clip was then shared widely in Thailand. He said the law has not changed, but since the artist appeared on a foreign program not aired in Thailand, and the content is possibly only available online through various media, the product names and logos were blurred. He thanked those who censored the content to comply with Thai law.
"The incident happened abroad, so I don't think there is an issue. For those sharing or viewing the clips and possibly forwarding them, please be cautious. If possible, try to blur the logos to comply with Thai law," said Mr. Patthana.
When asked if the private sector could leverage this trend to promote products or Thailand, Mr. Patthana responded that existing laws must be enforced as they stand. Any future changes would need careful consideration of their pros and cons with all perspectives heard.
When asked whether using Lisa's drink recipe in content within Thailand would violate Section 32 concerning advertising under the Alcohol Beverage Control Act (No. 2) B.E. 2568 (2025 CE), Dr. Nipon Chinanonwet, Director of the Alcohol Control Committee, said that if the recipe shows beer but does not specify any brand, since it is not commercial advertising, the details and intent would need to be reviewed.
Asked if this case is about banning drinking or just banning advertising, Mr. Patthana said this happened abroad. He noted that advertising bans have existed for quite some time, and that the timing and context of drinking should be appropriate, with the principle of not driving while intoxicated.
When asked to confirm that while the foreign broadcast is not subject to Thai law, sharing images or information on Thai media platforms requires caution, Mr. Patthana said caution is necessary in the media space. He also appealed to media outlets and promoters to be careful in their publicity.
"I believe everyone sharing or disseminating this content has good intentions, supporting the artist they admire. However, please act within the law and carefully consider the intent," said Mr. Patthana.
When asked if there should be further discussion on this matter, Mr. Patthana said there really should be no drama since it happened abroad. If a foreign artist did a similar show, it likely wouldn’t cause drama in Thailand. But because it involves a Thai artist, people might read into it differently. Nonetheless, it must be seen as an incident abroad with attention to intent.