ThaiBev has partnered with Bangkok Metropolitan Administration to jointly promote a district-level grassroots economic development project aimed at creating well-being for the people in the community and beyond.
On 9 Nov 2026 GMT+7, reports indicate that Bangkok Metropolitan Administration joined forces with Thai Beverage Public Company Limited (ThaiBev) by signing a memorandum of understanding for the "District-Level Grassroots Economic Development Project." This initiative honors and pays respect to the royal family's benevolence during the auspicious years 2026-2027 (B.E. 2569-2570) by collaboratively promoting area-based development aligned with the philosophy of a sufficiency economy, with the goal of generating happiness and benefits for the public.
The signing ceremony was attended by Associate Professor Dr. Chadchart Sittipunt, Governor of Bangkok Metropolitan Administration, and Mr. Thapana Sirivadhanabhakdi, CEO of Thai Beverage Public Company Limited (ThaiBev) and initiator of the "With Loyalty and Devotion" project. They signed the memorandum alongside executives from both Bangkok Metropolitan Administration and ThaiBev, representatives from Strong and Sufficient Communities (Thailand) Company Limited, and youth participants from the ShowPoome project at Queen Sirikit National Convention Center.
This collaboration aims to promote and drive grassroots economic development to extend benefits and happiness to the public by scaling area-based development according to the sufficiency economy philosophy. It seeks comprehensive impacts across economic, social, natural resource, and community capacity-building dimensions for sustainable growth. The initiative follows the concept of “To”: honoring through action, “Create”: an integrated platform linking networks and fostering development, “Enhance”: local people's capabilities for sustainable benefits, and “Together”: through cooperation between Bangkok Metropolitan Administration and ThaiBev.
For the district-level grassroots economic development project, Thai Beverage Public Company Limited (ThaiBev) operates through Strong and Sufficient Communities (Thailand) Company Limited and District Sufficient Company Limited within Bangkok to develop social enterprises. The focus is on three key sectors: production, trade, and services. The project integrates cooperation from all sectors—government, private, academic, civil society, and local people—to connect resources and develop each area's strengths aligned with community needs, while building local people's capacity and elevating the locality to a global standard. This approach incorporates global knowledge and standards to develop local areas (Drive Local to Global and Bring Global Back to Local).
Bangkok Metropolitan Administration will support project operations within the city by providing data, advice, and identifying potential communities for continuous development at the local level. Both parties will integrate data, offer recommendations and consultations, and coordinate with related agencies to ensure the project achieves its goals and desired outcomes under this cooperation framework. This partnership underscores the commitment of Bangkok Metropolitan Administration and ThaiBev to advance district-level grassroots economic development projects by linking resources and networks across sectors to strengthen community capabilities and skills, aiming to develop resilient communities that grow sustainably, ultimately "creating benefits for communities and happiness for the people."