Commercial laundry equipment manufacturers point out that the laundry business market in Thailand continues to grow steadily, moving forward by presenting innovations and comprehensive advanced laundry solutions that cover all aspects.
On 10 Apr 2026 GMT+7, Mr. Matteo Fosattai, Senior Regional Sales Manager at Alliance Laundry Systems (ALS), a commercial laundry equipment manufacturer, said ALS presented innovative and comprehensive advanced laundry solutions at THAIFEX – HOREC Asia 2026. This event was a key opportunity to showcase laundry technology and solutions designed for professional operators across the region. Numerous solutions were exhibited, including the SoftWash® System, designed to gently care for delicate fabrics like suits, silk, or wool. This system offers an effective alternative to traditional dry cleaning for certain fabrics, using fewer chemicals, which improves safety and fabric care. Simultaneously, it meets operators’ needs by providing systems that help laundries manage daily work professionally, efficiently, and quickly, maximizing operational productivity.
The laundry business market in Thailand continues to expand, especially among large-scale and professional operations. ALS is committed to supporting customers with technology and services designed to meet operational demands. This year, the ALS booth was inspired by the Circular Living concept, reflecting a design that connects technology with people and integrates into everyday laundry environments.
Mr. Matteo added that visitors could experience commercial washing and drying machines designed for professional use, featuring functions that support operational control and usage in professional environments. These solutions are designed for On-Premises Laundry (OPL) applications, covering sectors such as hotels, healthcare facilities, and commercial laundry service providers.
The products and technologies showcased included the SoftWash® System, a fabric care technology for delicate items that uses less chemical cleaning agents than typical dry cleaning, preserving fabrics such as suits, silk, or wool. It covers all steps from stain removal, washing, to drying, designed to support professional fabric care and garment management. The SoftWash® Washer was recognized with the 2026 Innovative Products Award by the event organizers. It is designed for professional fabric care and features Concorde technology supporting water-based cleaning processes to help operators efficiently manage fabric care and daily operations. The SoftWash® Dryer comes with moisture sensing technology to control drying cycles and support daily workflow. Beyond products, ALS collaborates with partners and distributors to provide operator support services such as design consultation, equipment selection, site surveys, technical training, installation, system testing, and after-sales service. These services help support efficient laundry management, with details and availability varying by location. For product details, purchase inquiries, service planning, or business startup support, information can be submitted viathe link.