"ThaiBev" collaborates with "Chulalongkorn University" to drive a district-level grassroots economic development project, while elevating knowledge toward sustainable community development.
On 1 July 2026, ThaiBev partnered with Chulalongkorn University by signing a Memorandum of Understanding for the "District-Level Grassroots Economic Development Project" to promote and drive community development initiatives, focusing on area-based development according to the Sufficiency Economy Philosophy.
The signing ceremony was attended by Professor Dr. Wiles Phurivachir, President of Chulalongkorn University, and Mr. Thapana Sirivadhanabhakdi, CEO of Thai Beverage Public Company Limited, who initiated the project out of loyalty and dedication, and Chairman of Strong and Sufficient Communities (Thailand) Company Limited. Also present were faculty members from Chulalongkorn University, ThaiBev executives, and representatives from Strong and Sufficient Communities (Thailand) Company Limited at Ruen Chula Narumit, Chulalongkorn University.