“Simummuang” has upgraded the food wholesale business to the digital age by launching “Simummuang Online” (Simummuang Online), the largest online wholesale food ingredient platform in ASEAN.
On 18 August 2026, Don Mueang Development Company Limited, operator of Simummuang Market—the leading wholesale center for vegetables, fruits, and fresh foods in Asia—advanced the food wholesale business into the digital era by launching “Simummuang Online” (Simummuang Online). This B2B fresh produce marketplace, the largest in ASEAN, connects restaurant operators, hotels, and HoReCa businesses with comprehensive wholesale sources from Simummuang Market, offering a convenient, complete, and fast purchasing experience. This reinforces Simummuang’s role as a national leader in wholesale food ingredients and drives Thailand’s food industry toward digital transformation.
Simummuang Online brings together over 10,000 products from a network of more than 4,000 merchants, including vegetables, fruits, meats, dried foods, packaging, and food business equipment. It offers daily delivery with same-day shipping so entrepreneurs can access quality ingredients at wholesale prices anytime, anywhere, 24 hours a day, under the mission “Increase opportunities for sellers, convenience for buyers—no need to come to the market, all in one place.”
Anon Patraprasit, Assistant Managing Director of Digital Technology Group, said, “Simummuang Online was created from a deep understanding of buyers’ and sellers’ challenges. Restaurant operators do not just want ‘free delivery’ but need assurance that ingredients arrive on time, ready for opening and use. Therefore, we designed an on-demand same-day delivery system that reduces ingredient procurement time by up to five times. We also build buyer confidence by maintaining product freshness, currently achieving a product claim rate below 1%.”
On the other hand, Simummuang Online provides new sales opportunities and channels for market sellers, effectively offering two storefronts simultaneously: the physical market and the online platform, reaching new customers nationwide without affecting existing sales. Participating sellers have seen average sales growth of 20–25%, with top performers exceeding 40 million baht in annual online sales. This demonstrates the platform’s ability to generate additional income for traditional sellers while assuring buyers that every product comes from authentic Simummuang Market merchants, delivering fresh, quality goods as if chosen in person.
The success of sellers and growing trust from entrepreneurs have driven rapid growth for Simummuang Online. Revenue in the first half of 2026 rose over 150% compared to the same period in 2025 (from 140 million to 350 million baht). The company targets 760 million baht in sales for the full year 2026, doubling 2025’s 380 million baht, with a continued goal of reaching 1.2 billion baht by 2027.
Key Features of Simummuang Online
Restaurant operators, hotels, HoReCa businesses, and interested parties can register to use Simummuang Online atwww.simummuangonline.comor download the application "Simummuang Online" to access quality ingredients at wholesale prices, with fast delivery straight to your shop, receiving goods the same day. For more information, contact the 24-hour Call Center at 02-023-9903, Line Official: @smmonline, and follow updates on Facebook:facebook.com/taladsimummuang