"Nomjit" announces it will hold prices steady for student uniforms at the same level in the 2026 academic year to help ease parents' burden despite rising costs. However, if the Middle East conflict persists, prices may increase next year.
On 30 Apr 2026 GMT+7, Mr. Anon Jitmeesilp, Managing Director of Nomjit Manufacturing Co., Ltd., producer and seller of Nomjit student uniforms, revealed that throughout the 2026 academic year, Nomjit will keep uniform prices at the previous year's level. This is because most of this year's sales come from stock produced in 2025 before cost increases caused by the Middle East conflict.
This decision aims to help lighten parents' financial load during the school reopening period, despite overall cost increases of 5-10%. These increases affect diesel fuel impacting transportation costs, as well as thread, zippers, buttons, and polyester fabric made from plastic pellets, whose prices have risen due to the Middle East conflict.
Currently, the company produces goods year-round, and nearly all uniforms sold this school opening come from existing stock. New batches affected by higher costs will be released next year, around May 2027 GMT+7, coinciding with the new school term. Thus, in the short term, the company can absorb cost increases despite immediate transportation cost impacts, without needing to raise prices right away.
Over the next four to five months, the company will reassess average costs. If increases remain moderate, prices may be held steady. But if costs rise significantly, the company may consider raising prices only where necessary.
Regarding parents' purchasing power in 2026, it is expected to remain stable compared to 2025, which was already low. Most parents buy only essential items. Students advancing to new grades typically buy an average of 2-4 sets each, depending on school requirements. Many returning customers purchase just one set or opt to alter sizes, adjust waistbands, or repair uniforms instead of buying new ones to save money.
Additionally, some schools no longer require wearing scout, guide, or youth red cross uniforms, leading to a drop in sales for those items. Currently, Nomjit student uniforms start at around 200 baht per piece and can reach 300-400 baht depending on size and fabric type.
Overall, competition in the student uniform market remains intense. Consumers have a wide range of price options from major brands, secondary brands, and various sales channels, including physical stores and online platforms, providing customers with more choices.