The 13th “Jingjai Maha...Nakhon” event, themed “Knitted Homes, Woven Cities,” brings agricultural products, local foods, handicrafts, and indigenous wisdom from all regions to exhibit and sell at CentralWorld from 14-19 July 2026 GMT+7.
The 13th “Jingjai Maha...Nakhon” offers a chance to shop for quality community products from across Thailand. Organized by the Central Group, led by Central Retail and Central Pattana, in partnership with the sustainability initiative “Central Tham,” this fair gathers over 1,000 items from farmers and communities nationwide under the theme “Knitted Homes, Woven Cities.” It showcases community identities and lifestyles through agricultural produce, local foods, contemporary handicrafts, and local wisdom from Tuesday 14 to Sunday 19 July 2026, throughout CentralWorld for six full days.
The event features quality products from model communities in the “Central Tham” project, Tops, Tops Local, Thai Watsadu Go Wholesale, and Good Goods, along with partner stores—over 127 vendors from 55 communities in 53 provinces nationwide. Examples include avocado smoothies from the Ban Theppana economic plant community in Chaiyaphum; egg tarts from Ban Samrong vegetable bank community in Surin; sugar chiffon and traditional sugar toffee from the Bang Kachao Tonjak community in Samut Prakan; native vegetables from Pa Pradu sustainable farm in Surat Thani; melons from Smile Melon farm in Ayutthaya; purple sweet potato and sweet purple yam custard from Mae Tha sustainable agricultural cooperative in Chiang Mai; pumpkin pastries from the organic farming community in Bua Yai, Nan; and dried bananas from Mae Som Dried Bananas in Bang Krathum, Phitsanulok.
Food lovers can enjoy ready-to-eat zones offering steamed black crab from Kaset San Sang community in Nakhon Si Thammarat; ready-to-eat boiled spicy salad from Je Yai Moo Deng in Nakhon Pathom; Vietnamese noodle soup and pork sausage from Pa Pee in Lampang; fragrant coconut water from Ban Ni Mee Rak Farm Suk Samran in Chachoengsao; sun-dried snakehead fish and sun-dried gourami from Ban Trachu fish preservation community in Sing Buri; traditional Thai coconut cake from Mae Ramphai in Udon Thani; and avocado grain ice cream from Fruit Lala in Songkhla.
The event also showcases handicrafts such as naturally dyed fabrics and batik from the Ban Kiriwong natural dye group in Nakhon Si Thammarat; Tai Lue woven fabrics from Ban Lai Thung flowing water weaving community enterprise in Nan; woven fabrics from the Na Muen Sri weaving community enterprise in Trang; and bags and shoes made from water hyacinth from the Ban Khlong Nok Kratung water hyacinth weaving community enterprise in Nakhon Pathom.
Throughout the six days, visitors can enjoy various activities including relaxing massages by visually impaired therapists; mini-concerts by popular artists from SpicyDisc label; and booths from partner agencies such as the Tourism Authority of Thailand, the Office of the Sustainable Tourism Development for Special Areas (Public Organization), SCG Packaging Public Company Limited, and Young Entrepreneurs Chamber of Commerce groups from the Thai Chamber of Commerce and provincial chambers (YEC).
The “Jingjai Maha...Nakhon” event emphasizes sustainability by being a Carbon Neutral Event. Decorations use recycled and reused materials, eco-friendly packaging is employed, and waste is sorted onsite. Additionally, a portion of sales proceeds will be donated to purchase tree saplings to restore green areas through reforestation in the Plant Together project.
Shoppers spending 1,000 baht or more at the event will receive one chance per person to spin a gacha machine for souvenirs, including drinks and snacks from the “Central Tham” community project, Good Goods products, and memorabilia featuring the new “Central Tham” mascot “Mr. Tham,” a hand-shaped character symbolizing the power of taking action to do good in many forms.
Those interested in attending the 13th “Jingjai Maha...Nakhon” from 14-19 July 2026 at CentralWorld can find more information on Facebook at Central Tham and Central Group, and share their memorable moments using the hashtags #JingjaiMahanakorn and #JingjaiMahanakorn2026.
